Magic Spoon

How has our partnership with Magic Spoon helped the them to grow their business?

Business model
Concentric cirlces
Concentric cirlces
Food and beverage
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Customer acquisition
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Who is Magic Spoon?

Magic Spoon is a food company that provides childlike, low-carbohydrate cereal foods for adult customers. The cereal is keto-friendly and non-GMO and free from gluten, grain, wheat, soy, and artificial sweeteners. Check them out:


According to New York Times...

"The Magic Spoon ads got me... I breezed past all of the ads for keto-this and paleo-that without much thought. But Magic Spoon stopped me mid-scroll... They were all good—surprisingly so. I wanted to be able to consider my Magic Spoon purchase wasted money and laugh at myself... so I was almost a little mad at how good it was."

Our Campaign

Key Campaign metrics

Our team have accompanied Magic Spoon through their growth from a niche DTC cereal brand to becoming a widely recognized cult product that is now available to buy in stores. Throughout this campaign we've explored different verticals on YouTube, with a heavy emphasis on experimentation and optimization. Magic Spoon is now a respected sponsor that many creators are keen to work with, which allows us to constantly find new creative partners and offer competitive CPV rates.

995 ad integrations to date

109 million impressions

3.2 million likes and comments

across almost 400 channels

The Thought Leaders take

Alan Kronik

"Our partnership with Magic Spoon has been so fruitful and important. Through our continuous relationship, we have been able to explore a myriad of verticals and different kinds of integrations, which have given us valuable insights and a deeper understanding of their market and audience. We look forward to continuing our work, and exploring new and exciting platforms and creators that will bring them value".

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Partnerships with Creators

Our campaigns have included content promotions across YouTube. We have explored partnerships across channels with topics as diverse as lifestyle, fitness, food and entertainment. With each of these verticals and more, we have engaged with new audiences who are highly relevant to the brand’s customer acquisition goals.

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An endorsement from Magic Spoon

"We see YouTube very much as a performance marketing channel, with a goal of acquiring as many new customers as efficiently as possible. Our account manager from ThoughtLeaders has been aligned with our goals from day one, which makes the project of building our program easier and more streamlined. It really makes a difference when a partner brings expertise, an informed point of view, and a hustle that matches our own!". Anne Wang, Senior Growth Marketing Manager


Try it for yourself

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