Magic Spoon

How has our partnership with Magic Spoon helped the them to grow their business?

<- Back
Business model
Concentric cirlces
DTC
Industry
Concentric cirlces
Food and beverage
Goal
Concentric cirlces
Customer acquisition
Platform
Concentric cirlces
Various
Photo
About

Who is Magic Spoon?

Magic Spoon is a food company that provides childlike, low-carbohydrate cereal foods for adult customers. The cereal is keto-friendly and non-GMO and free from gluten, grain, wheat, soy, and artificial sweeteners. Check them out: https://magicspoon.com/

Photo
Campaign Goals

According to New York Times...

"The Magic Spoon ads got me... I breezed past all of the ads for keto-this and paleo-that without much thought. But Magic Spoon stopped me mid-scroll... They were all good—surprisingly so. I wanted to be able to consider my Magic Spoon purchase wasted money and laugh at myself... so I was almost a little mad at how good it was."

Our Campaign

Key Campaign metrics

Our team have accompanied Magic Spoon through their growth from a niche DTC cereal brand to becoming a widely recognized cult product that is now available to buy in stores. Throughout this campaign we've explored different verticals on YouTube, with a heavy emphasis on experimentation and optimization. Magic Spoon is now a respected sponsor that many creators are keen to work with, which allows us to constantly find new creative partners and offer competitive CPV rates.

995 ad integrations to date

109 million impressions

across almost 400 channels

$0.025 average CPV to date

The Thought Leaders take

Flora Katz Andrade

"Our partnership with Magic Spoon has been so fruitful and important. Through our continuous relationship, we have been able to explore a myriad of verticals and different kinds of integrations, which have given us valuable insights and a deeper understanding of their market and audience. We look forward to continuing our work, and exploring new and exciting platforms and creators that will bring them value".

Toy Galaxy
Dan is the writer and host of Toy Galaxy on YouTube, a weekly show about the history of action figures, television shows, movies, video games and all the associated pop culture bits of the last 5 decades.
YouTube
326K subscribers
Majorkill
Majorkill is just an Aussie with a PC, some colorful vocabulary and too much spare time, covers all things Warhammer.
YouTube
351K subscribers
Pat The Punk Effect
Pat the NES Punk is a Web Video series hosted at The Punk Effect and RetroWare TV, as well as YouTube. The series involves Pat, a Totally Rad dude from New Jersey that collects, plays, and reviews NES games.
YouTube
251K subscribers
TOP INFLUENCERS

Partnerships with Creators

Our campaigns have included content promotions across YouTube. We have explored partnerships across channels with topics as diverse as lifestyle, fitness, food and entertainment. With each of these verticals and more, we have engaged with new audiences who are highly relevant to the brand’s customer acquisition goals.

Photo
Cheal Sonnen Black and White Photo
Chael Sonnen
The UFC Superstar offers a unique perspective from the world of mixed martial arts
YouTube
9 integrations
YouTube icon for The Quartering
The Quartering
Offering commentary on politics, comics, video games, and the entertainment industry
YouTube
16 integrations
YouTube icon for Astrum
Astrum
A general knowledge channel dedicated to answering questions about the solar system
YouTube
6 integrations
THE FINAL VERDICT

An endorsement from Magic Spoon

"We see YouTube very much as a performance marketing channel, with a goal of acquiring as many new customers as efficiently as possible. Our account manager from ThoughtLeaders has been aligned with our goals from day one, which makes the project of building our program easier and more streamlined. It really makes a difference when a partner brings expertise, an informed point of view, and a hustle that matches our own!". Anne Wang, Senior Growth Marketing Manager

Photo