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“The ZBiotics team feels very fortunate to have a strong partnership with ThoughtLeaders. ThoughtLeaders has been an integral part of ZBiotics' new customer acquisition and growth in 2022 and this year. Not only does our account manager understand our KPIs, but he also understands our brand mission, vision, and values through and through. This has made for a very meaningful, efficient, and long-lasting relationship”.
Engineered by a team of PhD microbiologists, ZBiotics is a probiotic drink that breaks down the byproduct of alcohol responsible for those rough mornings after drinking. It is a patented, genetically engineered probiotic that is engineered to break down an unwanted byproduct of alcohol called acetaldehyde – the main culprit in those tough mornings after.
THE CHALLENGE
ZBiotics aimed to leverage diverse channels covering subjects such as alcohol, news, and food to broaden awareness of their innovative product. Each integration featured a compelling Call to Action, urging viewers to experience the benefits of ZBiotics firsthand and take advantage of an exclusive discount when making a purchase on their website.
By testing new messaging and various approaches with the diverse array of creators we collaborate with, we've aided ZBiotics in broadening their audience and connecting with customers who truly resonate with their product. Testing plays a pivotal role in enabling us to execute creative campaigns that continually explore innovative channels, all while staying true to the brand's fundamental objectives and values.
Athletic Greens
Ritual
LMNT
Guide brands are companies with standout YouTube strategies that drive engagement and showcase effective tactics, even if they aren’t direct competitors. At ThoughtLeaders, tracking these brands is a key part of our proven methodology, helping us identify top creators and craft high-impact sponsorship strategies.
By analyzing ZBiotics’ guide brands, we refined their targeting, uncovered winning approaches, and designed a data-driven sponsorship strategy to maximize ROI.
A key part of our 5-step methodology is identifying winning channels. After conducting a brand analysis for ZBiotics and identifying their guide brands, we tracked their winning channels to build a smart marketing strategy.
From there, we expanded to more lookalike channels. This approach is critical in optimizing ZBiotics' campaign goals and has helped us close effective deals that ultimately led to increased sales.
Our campaigns have included content promotions across YouTube, podcast, and TikTok. We explored a variety of verticals and integrations in order to identify and reach out to the most relevant influencers for their brand. By doing so, we were able to expand ZBiotics' reach beyond their typical target audience and connect with a wider base of users who were interested in their product. They successfully partnered with YouTubers such as Chuds BBQ, The Mash and Drum, and Abbey Sharp.
"I have had the pleasure of leading the strategy for ZBiotics on YouTube and other platforms, and I am thrilled with the results we have achieved together. ZBiotics is a company that is dedicated to creating innovative products that help consumers live healthier lives, and it has been a pleasure to work with a client who is so passionate about their mission. Throughout our collaboration, ZBiotics has been open to exploring different platforms, verticals, and types of integrations to reach their target audience."
With nearly a decade of experience, we’ve developed a proven sponsorship methodology. To date, we’ve facilitated over 25,000+ collaborations between creators and brands, handling more than $50 million worth of sponsorships. We know what works—and we’re here to make it work for you.
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