How did a multi-format campaign help this “pre-alcohol probiotic” find new customers?

The Industry
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Health & Wellness
The Goal
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Customer Acquisitions
The Results
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50+ Million Impressions & Over 450 Integrations
“The ZBiotics team feels very fortunate to have a strong partnership with ThoughtLeaders. ThoughtLeaders has been an integral part of ZBiotics' new customer acquisition and growth in 2022 and this year. Not only does our account manager understand our KPIs, but he also understands our brand mission, vision, and values through and through. This has made for a very meaningful, efficient, and long-lasting relationship”.

Who is ZBiotics?

Engineered by a team of PhD microbiologists, ZBiotics is a probiotic drink that breaks down the byproduct of alcohol responsible for those rough mornings after drinking. It is a patented, genetically engineered probiotic that is engineered to break down an unwanted byproduct of alcohol called acetaldehyde – the main culprit in those tough mornings after.


Strategic Creator Partnerships

ZBiotics aimed to leverage diverse channels covering subjects such as alcohol, news, and food to broaden awareness of their innovative product. Each integration featured a compelling Call to Action, urging viewers to experience the benefits of ZBiotics firsthand and take advantage of an exclusive discount when making a purchase on their website.


Testing, Testing, Testing

By testing new messaging and various approaches with the diverse array of creators we collaborate with, we've aided ZBiotics in broadening their audience and connecting with customers who truly resonate with their product. Testing plays a pivotal role in enabling us to execute creative campaigns that continually explore innovative channels, all while staying true to the brand's fundamental objectives and values.


Key Metrics

  • 122 creators partnered with to date
  • 453 integrations
  • 50 million + impressions
  • Successful launch of the the brand on TikTok


Partnerships with Creators

Our campaigns have included content promotions across YouTube, podcast, and TikTok. We explored a variety of verticals and integrations in order to identify and reach out to the most relevant influencers for their brand. By doing so, we were able to expand ZBiotics' reach beyond their typical target audience and connect with a wider base of users who were interested in their product. They successfully partnered with YouTubers such as Chuds BBQ, The Mash and Drum, and Abbey Sharp.


Diversification and Testing

"I have had the pleasure of leading the strategy for ZBiotics on YouTube and other platforms, and I am thrilled with the results we have achieved together. ZBiotics is a company that is dedicated to creating innovative products that help consumers live healthier lives, and it has been a pleasure to work with a client who is so passionate about their mission. Throughout our collaboration, ZBiotics has been open to exploring different platforms, verticals, and types of integrations to reach their target audience."

- Tom Alush, Account Manager

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