Geologie

We helped this male skincare DTC subscription company to test and scale their sponsored content campaigns on YouTube.

<- Back
Business model
Concentric cirlces
DTC Subscription
Industry
Concentric cirlces
Cosmetics
Goal
Concentric cirlces
Customer acquisition
Platform
Concentric cirlces
YouTube
Photo
About

Who is Geologie?

Geologie offers personalized skincare for men. Customers receive a tailored plan, custom formula & one-to-one guidance, based on the specific needs to their skin. The company was founded by Nick Allen and Dave Skaff, who wanted to make male skincare easy and affordable. All of their products are formulated by renowned dermatologist Dr. Steve Xu and team of cosmetic chemists.Check them out: geologie.com

Photo
Campaign Goals

According to Geologie...

“The team at Thought Leaders is a pleasure to work with. We are a very data-driven company, and they always approach each strategy, tactic and creator with data to back up their decisions. From concept to onboarding to execution, we always feel in control, and that has led to consistent success working with the creators they bring us."

Our Campaign

Key Campaign metrics

In selectively choosing only top channels that precisely match this brand's preferred profile, we have achieved an impressive success rate finding and securing long-term partners for Geologie.

136 ad integrations to date

1 in 3 tested channels became long-term partners

73 million impressions

6x growth successful impressions in 6 months

The Thought Leaders take

Tom Alush, Account Manager

"Geologie is a great example of a brand that started with a small campaign budget, testing out the field of influencer marketing before committing to a large spend. With the tremendous success the brand has seen from these campaigns, we have been able to grow the scope of their sponsorships considerably over the past year. With keyword analysis, relevant trends, and innovative marketing strategies, Geologie is able to target specific audiences that are fully engaged with these content creators."

Chael Sonnen
The UFC Superstarunique perspective from the world of mixed martial arts
YouTube
9 integrations
The Quartering
Offering commentary on politics, comics, video games, and the entertainment industry
YouTube
16 integrations
Astrum
A general knowledge channel dedicated to answering questions about the solar system
YouTube
6 integrations
YOUTUBE CHANNELS

Partnerships with Creators

So far we have partnered with 34 YouTube creators, each of which is focused on a male audience. We look for creators that have built up credibility and expertise. However, beyond these requirements, our campaign has spanned a range of different content categories, from general knowledge to comedy to pop culture.

Photo
Cheal Sonnen Black and White Photo
Chael Sonnen
The UFC Superstar offers a unique perspective from the world of mixed martial arts
YouTube
9 integrations
YouTube icon for The Quartering
The Quartering
Offering commentary on politics, comics, video games, and the entertainment industry
YouTube
16 integrations
YouTube icon for Astrum
Astrum
A general knowledge channel dedicated to answering questions about the solar system
YouTube
6 integrations
TAKEAWAYS

What other brands can learn from this campaign?

This campaign grew from a small initial investment. Geologie only increased their budget for sponsorship integrations once they had seen that this strategy was ROI positive for their brand. Following the success of this campaign, influencer partnerships have gradually become a key element of their marketing playbook.

Photo