We helped this male skincare DTC subscription company to test and scale their sponsored content campaigns on YouTube.
Geologie offers personalized skincare for men. Customers receive a tailored plan, custom formula & one-to-one guidance, based on the specific needs to their skin. The company was founded by Nick Allen and Dave Skaff, who wanted to make male skincare easy and affordable. All of their products are formulated by renowned dermatologist Dr. Steve Xu and team of cosmetic chemists.Check them out: geologie.com
“The team at Thought Leaders is a pleasure to work with. We are a very data-driven company, and they always approach each strategy, tactic and creator with data to back up their decisions. From concept to onboarding to execution, we always feel in control, and that has led to consistent success working with the creators they bring us."
In selectively choosing only top channels that precisely match this brand's preferred profile, we have achieved an impressive success rate finding and securing long-term partners for Geologie.
136 ad integrations to date
1 in 3 tested channels became long-term partners
73 million impressions
6x growth successful impressions in 6 months
"Geologie is a great example of a brand that started with a small campaign budget, testing out the field of influencer marketing before committing to a large spend. With the tremendous success the brand has seen from these campaigns, we have been able to grow the scope of their sponsorships considerably over the past year. With keyword analysis, relevant trends, and innovative marketing strategies, Geologie is able to target specific audiences that are fully engaged with these content creators."
So far we have partnered with 34 YouTube creators, each of which is focused on a male audience. We look for creators that have built up credibility and expertise. However, beyond these requirements, our campaign has spanned a range of different content categories, from general knowledge to comedy to pop culture.
This campaign grew from a small initial investment. Geologie only increased their budget for sponsorship integrations once they had seen that this strategy was ROI positive for their brand. Following the success of this campaign, influencer partnerships have gradually become a key element of their marketing playbook.