Geologie

Who is Geologie?

Geologie offers personalized skincare for men. Customers receive a tailored plan, custom formula & one-to-one guidance, based on the specific needs to their skin. The company was founded by Nick Allen and Dave Skaff, who wanted to make male skincare easy and affordable. All of their products are formulated by renowned dermatologist Dr. Steve Xu and team of cosmetic chemists.Check them out: geologie.com

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THE CHALLENGE

Brand Awareness & Acquisitions

The brand wanted to grow the size and scope of their YouTube sponsorships in order to increase brand awareness and consumer purchases. 

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The CAMPAIGN

Partnerships with Stellar Creators

We partnered with dozens of YouTube creators, each of which was focused on a male audience. We looked for creators who have built up credibility and expertise. However, beyond these requirements, our campaign has spanned a range of different content categories, from general knowledge to comedy to pop culture. They successfully partnered with YouTubers such as Chael Sonnen, Astrum, and The Quartering.

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THE RESULTS‍

Key Metrics

• 136 ad integrations to date
• 1 in 3 tested channels became long-term partners
• 73 million impressions
• 6x growth successful impressions in 6 months
• In selectively choosing only top channels that precisely match this brand's preferred profile, we have achieved an impressive success rate in finding and securing long-term partners for Geologie.

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‍THE THOUGHT LEADERS’ TAKE

Started Small…

"Geologie is a great example of a brand that started with a small campaign budget, testing out the field of influencer marketing before committing to a large spend. With the tremendous success the brand has seen from these campaigns, we have been able to grow the scope of their sponsorships considerably over the past year. With keyword analysis, relevant trends, and innovative marketing strategies, Geologie is able to target specific audiences that are fully engaged with these content creators."

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- Tom Alush, Account Manager

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TAKEAWAYS

What can other brands learn from Geologie?

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This campaign grew from a small initial investment. Geologie only increased their budget for sponsorship integrations once they had seen that this strategy was ROI positive for their brand. Following the success of this campaign, influencer partnerships have gradually become a key element of their marketing playbook.

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