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"There is definite power in marketing outside of your typical channels and ThoughtLeaders definitely played a huge role in helping me realize that, they are now a fixture within our marketing plans”
Fetch Rewards offers their users an easy way to get free gift cards or cash back rewards. Simply by scanning grocery, shopping & restaurant receipts into their mobile app, users are able to accumulate rewards points. These points can then be redeemed at hundreds of popular stores and restaurants. Check them out: www.fetchrewards.com
THE CHALLENGE
Fetch Rewards wanted to expand their audience and find committed customers.
Our campaigns have included content promotions across YouTube, podcasts, newsletters, and Instagram. We have explored partnerships across channels with topics as diverse as money-saving, family life, foodie culture, student living, sports, and beauty. With each of these verticals and more, we have engaged with new audiences who are highly relevant to the brand’s customer acquisition goals. They successfully partnered with YouTubers such as Rob Gronkowski (Gronk), Matt Stonie, and Babish Culinary Universe.
NordVPN
Squarespace
Udemy
Guide brands are companies with standout YouTube strategies that drive engagement and showcase effective tactics, even if they aren’t direct competitors. At ThoughtLeaders, tracking these brands is a key part of our proven methodology, helping us identify top creators and craft high-impact sponsorship strategies.
By analyzing Fetch Rewards' guide brands, we refined their targeting, uncovered winning approaches, and designed a data-driven sponsorship strategy to maximize ROI.
A key part of our 5-step methodology is identifying winning channels. After conducting a brand analysis for Magic Spoon and identifying their guide brands, we tracked their winning channels to build a smart marketing strategy.
From there, we expanded to more lookalike channels. This approach is critical in optimizing Fetch Rewards' campaign goals and has helped us close effective deals that ultimately led to increased sales.
“ThoughtLeaders has been a great partner to work with especially for CPI/CPA campaigns. They understand our brand goals and always come with appropriate talent. While working with them we've uncovered two new verticals that are strong from an acquisition perspective, and they help us to continue to test and learn. For an emerging brand this is key. We're excited to continue to work to grow the Fetch brand together!”
"By exploring different platforms, verticals and types of integrations, Fetch has been able to reach people who were part of their more obvious audiences as well as learn who their unexpected users could come from. We have been working with them for years, and look forward to continuing our collaboration, and helping Fetch Rewards to partner with the content creators that matter."
With nearly a decade of experience, we’ve developed a proven sponsorship methodology. To date, we’ve facilitated over 25,000+ collaborations between creators and brands, handling more than $50 million worth of sponsorships. We know what works—and we’re here to make it work for you.
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