Integration vs Dedicated Video

Short Definition

An integration is a sponsored segment inside a creator's regular video, typically 60 to 90 seconds. A dedicated video is an entire video built around the brand. Integrations are the default YouTube sponsorship; dedicated videos cost more and are booked less often.

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Detailed Definition

• Integration. The read rides on a video the audience already wanted to watch, so it gets the channel's normal views. It is the format most projected views and prices are built on.
• Dedicated video. The whole video is about the product: a review, tutorial or story. It gives far more screen time, but it can draw fewer views than the channel's usual uploads because the topic is the sponsor.
• Shorts. A third format with its own projected views and pricing. Always compare formats separately.

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When Each Makes Sense

Start with integrations to find the channels that work for you, then renew them. Consider a dedicated video when the product needs a demonstration that a 60-second read cannot carry, and when the channel has a track record of dedicated videos that held their views.

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Integration vs Dedicated at ThoughtLeaders

ThoughtLeaders measured what brands actually paid for dedicated videos against integrations on the same channels. Read the numbers in how much a dedicated YouTube video sponsorship costs.