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YouTube

March 22, 2022

5

min read

Highest paid YouTubers

How much do YouTubers make? This is the question on most of our minds while watching MrBeast get buried underground for 50 hours or watching a seven-year old review toys. 

Want to discover the top highest paid YouTubers? Whether you are interested in working with these creators, or just enjoying some fresh expensive content, here is our introduction to the top 10 highest paid YouTubers to check out now. We’ve done the hard work for you and put together a list of the highest paid YouTubers, organized by view count - looks like MrBeast has some small in size but mighty competition. 

Like Nastya

2021 estimated earnings: $28M

Country: United States

Like Nastya YouTube channel

In their own words:

"Welcome to Nastya's universe - where Nastya and her parents play, learn, sing, explore and share their life experiences. Millions of kids and families from all over the world join Nastya every day to explore the world and learn about songs, numbers, nature, colors, shapes, animals, and the importance of eating healthy food, washing hands, being a good friend, and much more."

First joined YouTube: Dec 14, 2016

Subscribers: 88.4M

Number of videos: 674

Average views on each video: 102.4M

Average likes on each video: 393.8k

How often do they come out with new videos: Every 3 days

Check out Like Nastya’s most popular video to date: Nastya and papa sleeping at farm sheep

Number of views: 899M

Brands that have sponsored their channel: Spin Master

Why is  Like Nastya one of the top highest paid YouTubers: The Russian-born YouTuber, who also suffers from cerebral palsy, is one of the world's fastest growing creators. Her videos are released in seven different languages.

For sponsorship enquiries: Interested in working with Like Nastya? Click here to learn more.

Dude Perfect

2021 estimated earnings: $20M

Country: United States

Dude Perfect YouTube channel

In their own words:

"5 best buds just kickin' it. If you like Sports + Comedy, come join the Dude Perfect team!"

First joined YouTube: Apr 9, 2009

Subscribers: 57.2M

Number of videos: 284

Average views on each video: 48.8M

Average likes on each video: 647.0k

How often do they come out with new videos: Every 17 days

Check out Dude Perfect’s most popular video to date: Water Bottle Flip 2

Number of views: 416M

Brands that have sponsored their channel: Kay Jewelers, Kingsford, Hasbro Gaming, World of Warships, Bass Pro Shops, McDonald's Big Mac 

Why is  Dude Perfect one of the top highest paid YouTubers: Just 5 guys - Coby, Cory, Garret, Cody, and Tyler - playing with lightsabers, nerf guns, and paintballs. If you are interested in trying their tricks at home, they actually published a how-to book complete with step-by-step instructions.

For sponsorship enquiries: Interested in working with Dude Perfect? Click here to learn more.

Ryan's World

2021 estimated earnings: $29M

Country: United States

Ryan's World YouTube channel

In their own words:

"Welcome To Ryan's World!!! Ryan loves doing lots of fun things like pretend play, science experiments, music videos, skits, challenges, DIY arts and crafts and more!!!"

First joined YouTube: Mar 16, 2015

Subscribers: 31.9M

Number of videos: 2,182

Average views on each video: 23.2M

Average likes on each video: 39.7k

How often do they come out with new videos: Every 1 days

Check out Ryan's World’s most popular video to date: Huge Eggs Surprise Toys Challenge with Inflatable Water Slide

Number of views: 2B

Brands that have sponsored their channel: Walmart, Zuru, Lunchables

Why is  Ryan's World one of the top highest paid YouTubers: Ryan Kaji is literally living every kids dream - getting to review toys, racking up billions of views, and making A LOT of money (for more toys obviously). This creator started making videos when he was just three years old! 

For sponsorship enquiries: Interested in working with Ryan's World? Click here to learn more.

MrBeast

2021 estimated earnings: $54M

Country: United States

MrBeast YouTube channel

First joined YouTube: Feb 20, 2012

Subscribers: 91.4M

Number of videos: 790

Average views on each video: 14.3M

Average likes on each video: 446.4k

How often do they come out with new videos: Every 5 days

Check out MrBeast’s most popular video to date: $456,000 Squid Game In Real Life!

Number of views: 228M

Brands that have sponsored their channel: Brawl Stars, Honey, Basketball Arena

Why is  MrBeast one of the top highest paid YouTubers: It's safe to say that MrBeast is YouTube's biggest star. Thanks to his crazy stunts, challenges and expensive offerings, viewers just can't resist watching his videos. Aside from making videos for YouTube, MrBeast also sells merchandise and even has a popular app where users can order branded burgers.

For sponsorship enquiries: Interested in working with MrBeast? Click here to learn more.

Unspeakable

2021 estimated earnings: $28.5M

Country: United States

Unspeakable YouTube channel

In their own words:

"You will see me pull pranks on my friends, drive crazy cars, do insane challenges, and much more with the squad!"

First joined YouTube: Sep 2, 2017

Subscribers: 13.1M

Number of videos: 648

Average views on each video: 9.5M

Average likes on each video: 179.5k

How often do they come out with new videos: Every 3 days

Check out Unspeakable’s most popular video to date: Don't Choose The Wrong Path!

Number of views: 54M

Brands that have sponsored their channel: Hot Pockets, Hot Wheels, EA

Why is  Unspeakable one of the top highest paid YouTubers: Just like many of the other creators on this list, Nathan Graham is famous for his wild and outrageous stunts, as well as, his Minecraft videos. 

For sponsorship enquiries: Interested in working with Unspeakable? Click here to learn more.

Logan Paul

2021 estimated earnings: $18M

Country: United States

Logan Paul YouTube channel

In their own words:

"24 year old kid in Hollywood making crazy daily Vlogs!"

First joined YouTube: Sep 12, 2016

Subscribers: 23.4M

Number of videos: 759

Average views on each video: 8.0M

Average likes on each video: 302.9k

How often do they come out with new videos: Every 3 days

Check out Logan Paul’s most popular video to date: Full Song: The Fall of Jake Paul

Number of views: 278M

Brands that have sponsored their channel: Current, SeatGeek

Why is  Logan Paul one of the top highest paid YouTubers: Logan Paul started off on Vine. However, following the closure of the Vine app, Logan Paul started posting regularly to YouTube. Since racking up subscribers and views (5.8B views!), Paul also dipped his toes into acting. He has appeared on Law & Order: Special Victims Unit and The Thinning. 

For sponsorship enquiries: Interested in working with Logan Paul? Click here to learn more.

Jake Paul

2021 estimated earnings: $45M

Country: United States

Jake Paul YouTube channel

In their own words:

"WHATS UP?! I'm Jake Paul. 24 y/o pro boxer / musical artist"

First joined YouTube: Mar 27, 2014

Subscribers: 20.4M

Number of videos: 948

Average views on each video: 7.6M

Average likes on each video: 178.8k

How often do they come out with new videos: Every 3 days

Check out Jake Paul’s most popular video to date: It's Everyday Bro

Number of views: 288M

Brands that have sponsored their channel: Draft Kings

Why is  Jake Paul one of the top highest paid YouTubers: Although he is still an active content creator, Jake Paul has branched out into professional boxing. Interstingly, according to Forbes, a bulk of Jake Paul's fortune actually comes from his boxing rather than his YouTube channel. However, he has managed to combine his two worlds - boxing and YouTube - by posting behind-the-scenes content on his channel.  

For sponsorship enquiries: Interested in working with Jake Paul? Click here to learn more.

PrestonPlayz

2021 estimated earnings: $16M

Country: United States

PrestonPlayz YouTube channel

First joined YouTube: Jul 20, 2018

Subscribers: 12.2M

Number of videos: 639

Average views on each video: 6.2M

Average likes on each video: 165.4k

How often do they come out with new videos: Every 2 days

Check out PrestonPlayz’s most popular video to date: 7 Ways to Steal Noob1234's Diamonds!

Number of views: 50M

Brands that have sponsored their channel: Plants VS Zombies, EA

Why is  PrestonPlayz one of the top highest paid YouTubers: If you are into horror video games, such as Neverending Nightmares, Amnesia: The Dark Descent, and Five Nights at Freddy's - this is the channel for you. Millions of viewers flock to Markiplier's channel thanks to his in-depth gameplays and top-notch commentary, 

For sponsorship enquiries: Interested in working with PrestonPlayz? Click here to learn more.

Markiplier

2021 estimated earnings: $38M

Country: United States

Markiplier YouTube channel

In their own words:

"Here you'll find some hilarious gaming videos, original comedy sketches, animated parodies, and other bits of entertainment! If this sounds like your kind of channel then please Subscribe Today!"

First joined YouTube: May 26, 2012

Subscribers: 32.2M

Number of videos: 5,128

Average views on each video: 3.4M

Average likes on each video: 91.3k

How often do they come out with new videos: Every 1 days

Check out Markiplier’s most popular video to date: MEOW

Number of views: 351M

Brands that have sponsored their channel: Epic Game Store, Wargaming, Alienware

Why is  Markiplier one of the top highest paid YouTubers: Mark Fischbach, who is better known as Markiplier, has become one of the highest paid YouTubers thanks to his incredible energy and big reactions during his Let's Play video game commentaries.

For sponsorship enquiries: Interested in working with Markiplier? Click here to learn more.

Rhett and Link

2021 estimated earnings: $30M

Country: United States

Rhett and Link YouTube channel

In their own words:

"We are Rhett & Link, two guys who are only getting older, trying our best to maintain our childhood friendship via filming each other on various adventures."

First joined YouTube: Jul 24, 2006

Subscribers: 5.0M

Number of videos: 344

Average views on each video: 2.7M

Average likes on each video: 35.4k

How often do they come out with new videos: Every 16 days

Check out Rhett and Link’s most popular video to date: Epic Rap Battle: Nerd vs. Geek

https://youtu.be/2Tvy_Pbe5NA

Number of views: 50M

Why is  Rhett and Link one of the top highest paid YouTubers: Believe it or not, Rhett and Link were best friends since first grade. When they first started their YouTube channel, the hilarious duo uploaded comedy sketches and music videos. After noticing that their videos were gaining millions of views, Rhett and Link decided to create and run several more YouTube channels. 

For sponsorship enquiries: Interested in working with Rhett and Link? Click here to learn more.

Is there anyone you think we missed from this round up of the best highest paid YouTubers? Let us know.

Over the past few years, more and more creators have been growing their channels and their bank accounts, causing the list of highest paid YouTubers to change slightly. However, what hasn't changed is brands interest in working with these creators and sponsoring their videos.  This content appeals to viewers and allows brands to connect with new, relevant and targeted audiences to promote their products. The kinds of brands we see that are regularly sponsoring highest paid YouTubers include Kiwi Co, Current, iD Tech, SimpliSafe, Honey.

We created this list by searching for highest paid YouTubers in the ThoughtLeaders platform, which scrapes millions of pieces of content every day. These are the world’s top highest paid YouTubers creators when looking at the total number of views their channels have received. This allows us to see the best highest paid YouTubers at a glance from across YouTube. 

If you are a brand interested in working with the best highest paid YouTubers, get in touch and we can help you find the right creators and manage your YouTube campaign. If you are a creator who is interested in promoting your content and partnering with the right brands, get in touch and we’d be happy to discuss your needs. If you are simply interested in discovering further top highest paid YouTubers or other similar creators, let us know! 

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