Trends Report

Easily identify the trends that matter most to you

The Trends Report takes all the relevant data and boils it down to an easily digestible report, giving you the confidence to make informed decisions.

Benchmark your industry

It’s specific, yet simple. Learn trending keywords in leading categories, all within the most-favored formats by your audience.

Your one-stop-shop

The Trends Report does all the heavy lifting for your campaign

Scope out the competition

Scope out the competition

Study the sponsorship history of any competitor on any channel. Through partnership repetitions and frequencies, zero in on what works - and what doesn’t.

Discover the next content sensation

Discover the next content sensation

The Trends Report signals to creators and brands which content areas are likely to erupt before they become mainstream, so you can stay ahead of the pack with your sponsorship strategy.

Go beyond likes

Go beyond likes

Our Sentiment Score weighs overall impressions, unveiling how positively or negatively your audience receives content on YouTube.

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See Trends for yourself!

The rise of pregnancy announcements during the pandemic

With content creators forced to stay at home, content related to pregnancy was at an all-time high

Between March 2020 to April 2021, there were 6,648 mentions of the terms "pregnancy announcement" or "having a baby"

HelloFresh's sponsored content

With content creators forced to stay at home, content related to pregnancy was at an all-time high

Over the last 12 months, HelloFresh has appeared in 964 mentions across 379 Thought Leaders

Hungry for ASMR Mukbang content

With ASMR mukbang content on the rise, more and more brands are getting involved in the topic

Over the last three years, 574 brands were involved with ASMR mukbang content, with a major spike in 2021

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