Amzn.to is the shortened link for the Amazon Associates program, the driver of the world's biggest affiliate program. In this piece we will be diving into the story of this link, how its dominance has grown to be the one link to rule them all.

Get the inside scoop about Twitch from James Davidson, their Influencer Relations Manager. Listen to learn what it really means to be a full-time Twitcher, how brands can get started with Twitch partnerships, and much much more.

ThoughtLeaders supports advertisers and content creators by providing sponsorship intelligence. We aim to help both groups by providing accurate sponsorship data. To do so, we transcribe millions of YouTube videos, podcasts, and Twitch streams every day and then detect and extract sponsorships. In this article, we'll take a closer look at how we do so, starting at the beginning - what exactly is a sponsorship and how can a machine detect one? 

YouTube is probably the best platform for promoting wellness supplements - not only is it the second-biggest search engine in the world but it's a great way to get a more ‘honest’ review by someone you trust. Brands have found ways to cater to a wide range of categories on YouTube, including fitness channels, travel vloggers, makeup moguls, and more. Here are 4 wellness supplement brands that successfully capitalized on the health & wellness trend on YouTube:

Since the global pandemic spread like wildfire, people scrambled for answers and, most importantly, for ways to stay healthy and resist getting infected. One of the most common 'cures' being mentioned- probiotics.

The world is becoming more modern and progressive which in turn is affecting how we view formerly taboo subjects in society, such as “drugs”. This has also had a significant impact on the advertising world - as CBD came more into the mainstream, YouTube was forced to follow suit.

Subscription boxes are nothing new - from meal prep services to gardening boxes, there’s a subscription box for just about anything and anyone. When the pandemic rolled around, consumers realized that they were about to spend a lot of time at home and it was an ideal time to dedicate to self-care. Unsurprisingly, this societal change positively impacted the beauty industry.

Each creator tool has its own niche and specialty and oftentimes creators need to use multiple tools to get the precise effect and result that makes their content special.

Exciting updates - welcome Twitch to ThoughtLeaders, we are transcribing more and more podcasts and creating more filter options

How is the content relating to cryptocurrency and cryptocurrency wallets represented on podcasts?

As a YouTuber, how can I get started with brand sponsorships? Lets take a closer look at the most commonly asked questions - how big of a channel should i have to work with brands? Do brands care more about subscribers or views? How do I figure out my rate?

Let’s dive into why creators might not want to feature an advertisement on a specific video/channel.

Let’s dive into why creators might not want to feature an advertisement on a specific video/channel.

eSports content is growing incredibly year after year, just let the data do the talking.

Whether you’re with the times or not, podcasts have taken a spicy direction. Sex, sex, sex - everyone is talking about sex!

The global Esports market is currently worth $1.08B and is expected to reach $1.62B by 2024! Esports is the fastest growing industry - can you keep up? Here's why you should be tapping into this industry and how to get started.

Athleisure flourished during the pandemic! Take a look at how 4 clothing brands that jumped on the athleisure trend did in 2020-2021.

Top 5 sports podcasts that help you stay up to date about all-things sports

Here's what it was really like to be pregnant and give birth during a pandemic

We look at how you can get advertisers on your podcast but targeting the relevant brands that will want to sponsor your show

We look at how to advertise on podcasts with this step by step guide to getting started.

YouTube is filled with travel vloggers who document their adventures around the world, highlighting the good, the bad, the yummy and the lost in translation moments. Here are the top 5 best travel vloggers.

With the market crashing, where should you invest - cryptocurrency or in the stock market?

We look at the reasons why you should advertise on podcasts and how you can get started.

Here are the top 5 LGBTQ+ podcasts of 2021! There is much more to this community than just “coming out” stories, especially on podcasts.

Growing up in a Jewish community in Argentina, the idea of being queer wasn't talked about or even considered. YouTube helped me find a community, became my support system and gave me the confidence to open up about my own sexuality.

We provide some guidelines for the basic cost for advertising on podcasts, and look at the different kinds of pricing models that are generally available for podcasts.

We look at whether podcast advertising is effective, with examples of studies and brand strategies that show us that this kind of advertising really works.

2021 has become a pivotal year for the LGBTQ+ community as this year welcomed the most “coming out” videos uploaded to YouTube than ever before.

Did the Israel-Palestinian conflict receive disproportionate attention from the international media? We let the trends data decide.

Welcoming the newest additions to the ThoughtLeaders’ VIP Program! Our VIP program helps creators make profit from their high quality content.

A step-by-step guide on how to kickstart your sponsorship strategy. Find out what it takes to make your brand known on creator content.

Introducing an exciting addition to the ThoughtLeaders' platform, podcast transcripts!

Check out this overview of Squarespace's sponsorship marketing strategy. Infographic included inside of Squarespace on YouTube!

For the first time ever, we have the unique ability to teach ourselves musical instruments, free of charge, under the virtual tutelage of a passionate pro - thanks to the top 6 YouTube Musicians!

How can TV content producers take full advantage of Youtube?

Don't roll the dice - get everything you need to know about DnD here

YouTube and food seem to go hand-in-hand - how do brands use this space to promote their products?

Who are the influencers today?

Here are the keys to understanding how topics pick up speed over time

Find out what the dangers of being a Youtuber are and how to not fall into the common pitfalls.

How did content creators adapt their content to the current situation and to maintain their sponsorships ?

5 essential podcasts for female founders that are guaranteed to give your business a boost.

How is Nike using their female influencer-athletes to highlight women empowerment, and are their updated marketing strategies too little, too late?

Here is our top 8 entrepreneurship podcasts for your listening and enjoyment needs

A look at influencer marketing and sponsorships

The Hustle is one of our favorite long term partners, so in honor of that great relationship we wanted to show you some cool data around their content.

Introducing the NEW Trends report

Here are our favourite 6 crossover stars of YouTube and Podcasts

First impressions of a brand new social media app

Welcome to our new VIPs

A closer look at ThirdLove's marketing strategy

In spring 2020, if you weren’t baking sourdough, what were you doing with your time?

We decided to take on Adam’s recipes in our first team Taste Test. The challenge was to each pick and cook a recipe that had featured on Adam’s channel. Here are some of the best results: 

Here we dive into some of those trends to better understand what parents across the world have been struggling with during the past year: 

As we enter Women’s History Month, we’d like to take the opportunity to highlight 3 top female YouTube creators who are currently triumphing the sponsorship space - and who’s channels you should check out right now. 

Here are a few tricks on how to make sure to get a repeat brand deal.

Let's have a closer look at Ridge Wallet's marketing strategy !

Let's take a closer look at Skillshare's strategy!

Deep dive into Dr. Squatch's marketing strategy

After many years of struggle, Youtube now stands as a prime advertiser for gaming companies as well as becoming the #2 website for streaming gameplay content and having 100 billion hours of gaming content being watched in 2020.But why do gaming brands love Youtube?

Which are the family channels we'll keep our eyes on this year?

In this article we look at certain aspects of the new 24/7 home reality and how that has affected what we do.

We are excited to announce the addition of two up and coming gaming creators !

Check out the most important influencer marketing trends to watch in 2021. We’ve put together the big picture of what’s been happening on YouTube, podcast, and private e-newsletter in the past 3 years leading up to 2021 to give our readers insight into what will happen in 2021 - and what marketers should be doing to capitalize on these trends. 

Let’s take a deeper look at the growth of podcasts and audio sites to gain a broader understanding of the relevance of Audible as a service. 

Mack Weldon is a DTC clothing company focussing on reinventing mens basics

Deep dive into Brilliant's marketing strategy

We asked the ThoughtLeaders team to reflect on the content creators that stood out to them this year and helped to get them through. 

Earlier this year, we launched a podcast to sit down with some of our favorite content creators, and find out what it takes to build an audience and a career out of their passion projects. 

Earlier this year, we launched a podcast to sit down with some of our favorite content creators, and find out what it takes to build an audience and a career out of their passion projects. 

Why is Raycon sponsoring everywhere on YouTube? Raycon is a perfect case study for marketers who want to learn how to harness the power of savvy content partnerships to make a splash for their brand. 

Case study of Scentbird's sponsorship strategy

Case study of Honey's sponsorship strategy

Case study of Cariuma's sponsorship approach

A few months ago, we started a survey to talk to content creators, and find out what their experiences have been like over the past year, from the impact of Covid-19 to the ongoing headaches of securing brand sponsors. 

With our latest updates, it’s even easier to generate and vet a list of creators who are relevant to your brand. 

Sponsorship Marketing has become an industry. But what does the data reveal?

Today, we’re going to find out how by using Google trends we can find your next content idea and along with the ThoughtLeaders platform we’ll show you how valuable this info can be. 

An in-depth research on why brand partnerships and sponsored content are well worth your investment.

As more and more brands look to podcast sponsorship and more and more podcasters seek to make a living from it, here are some key elements you need to know

We’ve done a thorough analysis of each one of the top 10 nominees for Creator of the Year to show you their strategies to success.

In this report we’re going to be looking at the commercial side of ASMR and why it may be too good a category for brands for us to keep quiet about.

When coming up with a sponsored content strategy that works, it’s not enough to just look at the success of individual channels. Once you’ve found what works, it’s time to look at how to make these results replicable and scalable. 

These are the fundamentals, or ABCs, of marketing.

The question we return to now is whether there would be a bounce back in Q3 2020.

2020 has thus far been defined by COVID-19, but in the history books we may very well refer to this year as a pivotal moment in economic development with the birth of the passion economy. 

At ThoughtLeaders, we're inspired by the power of influencer marketing, so we've made it our mission to help everyone from creators, talent managers, and marketers alike find the right relationships that drive success. We'll get you up to speed on executing the most ROI-efficient influencer campaigns and how to address your brand's unique needs. Click thru to read more.

While most retailers took a massive hit as a result of COVID-19, thredUP is one of the few companies that came out on top. Check out this article to learn more about how this company is making a splash in both the world of sustainable fashion and sponsorships!

Back to school is one of the major annual events in the retail calendar. Its seasonality is wrapped up in the phrase itself as the end of each summer brings a rush of activity to send students of all ages into their new semesters fully equipped.

A rundown of some of the best influencer discovery platforms on the market

If you’re looking to avoid having the awkward conversation with your boss as to why you spent $10,000 on instagrambots last quarter, we’re here to break down the signs of a fake influencer, how to avoid them, and how to go one step further and vet your creators systematically to get the most out of every marketing dollar your brand spends. 

I’ve spent the last month or so trying out some of the most popular podcasts for nodding off. Here’s the rundown on what managed to put me asleep.

This checklist covers the basics of marketing strategy all the way to tracking and measuring results and everything in between - you’re welcome <3 

Here are some fail-safe strategies for learning from your competitor’s sponsorship history

Raycon launched into the industry, quickly outpacing their more established competitors specifically through the use of sponsored content. Raycon is dominating 3 of the 4 major content verticals that we are seeing an ROI for audio brands across YouTube and podcast primarily. Raycon has also identified other brands that appeal to Raycon’s target consumer, such as Squarespace and Skillshare, and are optimizing their brand messaging through sponsoring only the top performing channels for these brands.

How To content is a foundational element of digital media and is only continuing to gain traction. For many communities that lack traditional resources, this content is vital for learning and gaining new skills. We’ve seen just how much traffic has been driven to online learning, certifications, and alternatives to university as the COVID pandemic eats into the typical academic calendar.

The How-To video has become a classic genre on YouTube, promising viewers a definitive guide on the best way to achieve the desired result. How-To videos done well can also be perfect opportunities for brand sponsorships.

The combination of new dog owners and existing pet owners being forced to stay home throughout the COVID-19 crisis created a perfect opportunity for BarkBox to shine. Like many DTC companies and other subscription-based services, BarkBox saw an increase in business as their service which was once deemed as merely a more convenient option to going to the store became a way for people to stay safe. As BarkBox’s business increased in March, so did their presence online.