11
17
April 2021

Top 10 podcast sponsors

Market Intelligence with Sounds Profitable

The definitive rankings for baked-in, host read podcast ads - which brands are leading the pack? Our results are based on over 12,000 podcasts that are scraped everyday in the ThoughtLeaders platform

Brand Leaders

BetterHelp is still near the top spot this week, and are still the brand most consistently appearing at the top of the charts. How long with their reign last?

BetterHelp

The strongest performing category for BetterHelp is Lifestyle podcasts, with long-standing relationships with shows like Forever 35, THE UPSIDE with Callie and Jeff and Sleep With Me.


Official rankings

Brand
Website
Thought Leaders
Mentions
BetterHelp
Thought Leaders
48
Draft Kings
Thought Leaders
16
HelloFresh
Thought Leaders
22
Geico
Thought Leaders
13
ExpressVPN
Thought Leaders
19
Audible
Thought Leaders
22
Manscaped
Thought Leaders
22
Skillshare
Thought Leaders
12

These rankings are updated every week, to give you an up-to-date breakdown of exactly which brands are spending most in podcast advertising.

Get more from this data

Interested in learning more about these brands? Book a demo today, and we can take you beyond the top ten and show you the complete set of industry rankings.