28
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March 2021

Top 10 podcast sponsors

Market Intelligence with Sounds Profitable

The definitive rankings for baked-in, host read podcast ads - which brands are leading the pack? Our results are based on over 12,000 podcasts that are scraped everyday in the ThoughtLeaders platform

Brand Leaders

Although BetterHelp has been knocked off the top spot this week, they are the brand most consistently appearing at the top of the charts. Will they be back at number one next week?

BetterHelp

The strongest performing category for BetterHelp is Lifestyle podcasts, with long-standing relationships with shows like Forever 35, THE UPSIDE with Callie and Jeff and Sleep With Me.


Official rankings

Brand
Website
Thought Leaders
Mentions
BetOnline
Website
https://www.betonline.ag/
Thought Leaders
23
Mentions
95
Built Bar
Website
https://builtbar.com/
Thought Leaders
22
Mentions
92
BetterHelp
Website
http://betterhelp.com
Thought Leaders
81
Mentions
91
Audible
Website
http://audible.com/
Thought Leaders
41
Mentions
61
HelloFresh
Website
http://hellofresh.com
Thought Leaders
40
Mentions
53
ExpressVPN
Website
http://expressvpn.com
Thought Leaders
33
Mentions
42
Headspace
Website
http://headspace.com/
Thought Leaders
21
Mentions
42
Manscaped
Website
http://manscaped.com
Thought Leaders
31
Mentions
38
Skillshare
Website
http://skillshare.com
Thought Leaders
31
Mentions
36
Draft Kings
Website
http://draftkings.com
Thought Leaders
14
Mentions
34

These rankings are updated every week, to give you an up-to-date breakdown of exactly which brands are spending most in podcast advertising.

Get more from this data

Interested in learning more about these brands? Book a demo today, and we can take you beyond the top ten and show you the complete set of industry rankings.
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