Week of
10
-
16
January 2021

Top 10 podcast sponsors

Market Intelligence with Sounds Profitable

The definitive rankings for baked-in, host read podcast ads - which brands are leading the pack? Our results are based on over 12,000 podcasts that are scraped everyday in the ThoughtLeaders platform

Brand Leaders

BetterHelp is leading the pack with 105 mentions across 93 podcast. BetterHelp dominated podcast mentions throughout 2020 (ranking top in every quarter), so let's see if they do the same in 2021!

Better Help

The strongest performing category for BetterHelp is Lifestyle podcasts, with long-standing relationships with shows like Forever 35, THE UPSIDE with Callie and Jeff and Sleep With Me.


Official rankings

Brand
Website
Thought Leaders
Mentions
BetterHelp
Thought Leaders
93
ExpressVPN
Thought Leaders
34
HelloFresh
Thought Leaders
38
Audible
Thought Leaders
19
Headspace
Thought Leaders
26
Magic Spoon
Thought Leaders
22
BetOnline
Thought Leaders
10
SimpliSafe
Thought Leaders
15
Better help
Thought Leaders
17
Draft Kings
Thought Leaders
11

New Entrants

This is the first week we see Magic Spoon breaking into the Top Ten.

Magic Spoon

This DTC cereal brand has reduced its podcast spending since Q3 last year, but this week saw it back in the weekly top 10.


Breakdown by industry

Get more from this data

Interested in learning more about these brands and their overall branded content strategy? Book a demo with ThoughtLeaders and we can take you beyond the top ten and show you the complete set of industry rankings for the brands that are most relevant for your content.