Welcome to your in depth guide to Trends Report.
This Overview makes it possible to see data across various sources without needing to switch between other pages or tabs.
This enables you to see the traction of certain Brands, Thought Leaders, Keywords, Content Categories or other factors within the filters column over the time period that you’ve selected.
How are brands and creators engaging with this trend?
The Trends graphs show you all of the above and more.
These graphs allow you to immediately see if this trend is increasing or decreasing over time.
Deep dive into YouTube
This section shows you how your selected filters stand out in YouTube allowing you to truly understand the bigger picture.
Additionally, thanks to the Sentiment Score, you can quickly see if your content has been received positively or negatively by the audience, through seeing the weighted value of the overall likes. To understand this simply: if the number is closer to 100%, it means that the content has received a positive reaction; if it’s closer to 0% it means it has a negative reaction.
Finally, you can see the total amount of time associated with the videos that apply to your filtered search. In this example, the video duration if we were to add up all of the videos that apply to this trend would be 3,000 days 1 hour and 4 minutes.
Discover which format is dominating this trend
Quickly understand which format has the most mentions and individual creators from your applied filters.
Discover which Content Category is HOT
See which category of content is covering your applied filters the most to discover where to invest next or how your content stands up against the overall trend.
If you have any issues with the filters column please refer to lesson 2 for using the search.
Let us know if you have any questions.