Insights Ticker

ThoughtLeaders ranks and analyzes brands that use sponsorships to power their marketing. We frequently post short insights from our data in the ticker.

Is email marketing still effective in 2020?

August 13, 2021
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Natalie Kohanpour
Brands mentioned:

Every company is doing some sort of #emailmarketing for a variety of reasons. There are countless articles of different tips to improve results.

Is email marketing still as effective in 2020 given all the many ways companies can engage with their customers? If so, how?

According to Business News Daily, it is estimated that there will be 4.3 billion global email users by 2023. Channel Preferences Survey, indicates that 91% of people access their email at least once a day.

We took a look at the email marketing trend starting from 2020. While email marketing isn't decreasing, what's more interesting is technology is the highest publisher category.

 

Diving a bit further, we discovered that 87% of email marketing conversation is surrounding automation. Hence the technology content trend!

 

It's no surprise that with the rise in automation (tech) discussions, many Email marketing automation tools arose and became the driving force for a successful ROI as marketers rely on stats & optimization features to help them reach the desired results.

Super greens brands are killing it with vegan YouTubers

August 13, 2021
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Elsie Bernaiche
Brands mentioned:

"Super greens" brands are sponsoring vegan and naturopath YouTubers and are making a killing. Super greens and supplements are being talked about by over 2100 YouTubers to get nearly 226M impressions:


Just under half of these YouTubers identify as vegan or mention vegan / all-natural products in their videos: there are 1,931 videos discussing super greens from 477 vegan beauty vloggers.

I generated a campaign of the top 30% of vegan YouTubers discussing "super greens" and "beauty supplement" and got 53 YouTubers to check out. This is truly the sweet spot for any organic or beauty supplement, especially if they're trying to push a new line of vegan products!

My morning routine videos are the #1 place for supplement brands to sponsor

August 13, 2021
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Elsie Bernaiche
Brands mentioned:

The trending style of video called "morning routine" videos are exploding on YouTube and are the #1 video style that supplement and wellness brands are currently sponsoring.

We're tracking over 188,000 "my morning routine" videos and supplements are being featured 4,584 times from 900 YouTubers.

Here's the real winner: I found 230 vegan beauty YouTubers that are leading the pack with "my morning routine" videos. Here's a sampling of the YouTubers that are talking about veganism, supplements and natural beauty products:






Similarly, "what I eat in a day" holds a ton of attention within this category with 1,474 videos from 370 vegan vloggers who are also discussing supplements. This YouTube video "format" will surely emerge as the primary way brands are sponsoring content to drive results in the health/wellness industry.

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