I pulled up a trend of discussions on "acne, acne scars, skincare" - check this out.

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There's an audience of 1Billion JUST on YouTube talking about this topic - and Jeffree Star Cosmetics is part of the discussion, with 783 videos mentioning the company across 89 unique channels.

Drunk Elephant is sponsoring lifestyle vloggers on YouTube to reach 240M+ viewers. They've been mentioned in 476 unique videos in the past year alone, and have earned themselves nearly 9M impressions.

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I was looking at Pacifica, a cruelty-free brand that is blowing up on YouTube. Of 702 YouTube sponsorships Pacifica has run, there wasn't one single mention of Hourglass Cosmetics.

I'm surprised because the lifestyle vloggers on YT that Pacifica is sponsoring are talking about cruelty-free products, which should be bread and butter for Hourglass!

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