Asana productivity and lifestyle app has been killing it on podcasts, generating 6 Million impressions from sponsoring 362 influencers over the past 7 years.
If you check out their brand page here, you'll notice all their top sponsorships are in the tech space, and targeting keywords "productivity" and "design".
But here's what's really interesting - they are targeting female business owners and entrepreneurs. We can see from their recent sponsorships with Amy Porterfield, Women in Tech, and She Did It Her Way blog that they are building a message of female empowerment.
Of the top 100 podcasts that discuss productivity AND female empowerment, there are 11 podcasts that Asana is NOT sponsoring that would gain them an audience of 21M. This would be the perfect target for their competitors Trello, Todoist, Evernote, and more.