Data: I found the top 1500 content creators for relevancy around the keywords: alcohol AND delivery, alcohol, wine, beer, delivery.
Hypothesis: Winc is the most popular topic within the alcohol delivery content.
Experiment: Using the keyword Winc as well as other brands such as Bright Cellar, Drizly and more to determine the overlap in content produced between the alcohol delivery world and the most mentioned alcohol delivery brand.
Result: There are 42 TL out of 1500 which feature the keyword Winc in the content 703 times. Bright Cellars came in second with 29 and Drizly third with 17 publishers.
Hypothesis confirmed !
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