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Where is Hourglass Cosmetics?

April 1, 2020
Elsie Bernaiche
,
Account Executive at ThoughtLeaders

Brands Mentioned

Pacifica
Hourglass

The Insight

I was looking at Pacifica, a cruelty-free brand that is blowing up on YouTube. Of 702 YouTube sponsorships Pacifica has run, there wasn't one single mention of Hourglass Cosmetics.


I'm surprised because the lifestyle vloggers on YT that Pacifica is sponsoring are talking about cruelty-free products, which should be bread and butter for Hourglass!

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