What have you bought since the beginning of quarantine?

April 20, 2020
Avi Kassuto
,
Account Executive

Brands Mentioned

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The Insight

Data: I found the top 1500 content creators for relevancy around the keywords:  clothes AND delivery, delivery, fashion, accessories AND delivery, apparel.


Hypothesis: Clothes deliverables is the most popular topic within the shopping from home content.

Experiment: Using the keywords clothes AND delivery to determine the overlap in content produced between the shopping from home world and clothes delivery.

Result: There are 530 TL out of 1500 which feature the keyword clothes AND delivery in the content 2,800 times.


2nd hypothesis: Accessories delivery is less popular than clothes deliveries within the shopping from home content.

Experiment: Using the keyword accessories AND deliver to determine the overlap in content produced between shopping from home and accessories delivery.

Result: 267 TL of the 1500  which feature the keyword accessories  AND delivery in the content 856 times.


Hypothesis confirmed !

What have you bought since the beginning of quarantine?

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