Data: I found the top 1500 content creators for relevancy around the keywords: clothes AND delivery, delivery, fashion, accessories AND delivery, apparel.
Hypothesis: Clothes deliverables is the most popular topic within the shopping from home content.
Experiment: Using the keywords clothes AND delivery to determine the overlap in content produced between the shopping from home world and clothes delivery.
Result: There are 530 TL out of 1500 which feature the keyword clothes AND delivery in the content 2,800 times.
2nd hypothesis: Accessories delivery is less popular than clothes deliveries within the shopping from home content.
Experiment: Using the keyword accessories AND deliver to determine the overlap in content produced between shopping from home and accessories delivery.
Result: 267 TL of the 1500 which feature the keyword accessories AND delivery in the content 856 times.
Hypothesis confirmed !
What have you bought since the beginning of quarantine?