Super greens brands are killing it with vegan YouTubers

April 23, 2020
Elsie Bernaiche
Account Executive at ThoughtLeaders

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The Insight

"Super greens" brands are sponsoring vegan and naturopath YouTubers and are making a killing. Super greens and supplements are being talked about by over 2100 YouTubers to get nearly 226M impressions:

Just under half of these YouTubers identify as vegan or mention vegan / all-natural products in their videos: there are 1,931 videos discussing super greens from 477 vegan beauty vloggers.

I generated a campaign of the top 30% of vegan YouTubers discussing "super greens" and "beauty supplement" and got 53 YouTubers to check out. This is truly the sweet spot for any organic or beauty supplement, especially if they're trying to push a new line of vegan products!

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