Scentbird is the most popular subscription box for men

April 20, 2020
Avi Kassuto
,
Account Executive

Brands Mentioned

The Insight

Data: I found the top 1500 content creators for relevancy around the keywords:  clothes AND delivery, delivery, fashion, accessories AND delivery, apparel.

Hypothesis: Scentbird is the most popular topic within the shopping from home content.

Experiment: Using the keyword Scentbird AND men as well as other boxed essentials for men such as Stitch Fix, Birchbox and more to determine the overlap in content produced between the shopping from home world and the most mentioned subscription box brand for men.

Result: There are 160 TL out of 1500 which feature the keyword Tarte in the content 3,580 times. Birchbox came close in second with 140 and Stitch Fix third with 110 publishers.

Hypothesis confirmed !

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