Productivity apps should be sponsoring mental health podcasts

April 14, 2020
Elsie Bernaiche
,
Account Executive at ThoughtLeaders

Brands Mentioned

The Insight

A lot of influencers are discussing the pressure to be productive during coronavirus. On the other hand, there has been a crazy increase in conversation around mental health apps like Headspace.

You can see on their brand page here that Headspace is doing something a little different - they're leveraging motivational and inspirational lifestyle vloggers on YouTube to drive results.


25 motivational and lifestyle YouTubers were mentioned or sponsored by Headspace in the past year were ALSO are discussing productivity. This would be the perfect overlap to test sponsorships for productivity apps like Asana, Evernote, and Trello.

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