In this unfortunate time, we find ourselves in. People are looking at the best way to maintain hygiene and keep themselves as well as loved ones safe.
This is the trend of personal care, DTC and CPG over the past 12 years.
What you are looking at is 1,500 Thought Leaders (content producers) mostly on YouTube and podcasts mentioning these above-mentioned keywords 25K times! furthermore, there is an audience of 1B people in this content with a total of 56M impressions.