Is email marketing still effective in 2020?

April 20, 2020
Natalie Kohanpour

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The Insight

Every company is doing some sort of #emailmarketing for a variety of reasons. There are countless articles of different tips to improve results.

Is email marketing still as effective in 2020 given all the many ways companies can engage with their customers? If so, how?

According to Business News Daily, it is estimated that there will be 4.3 billion global email users by 2023. Channel Preferences Survey, indicates that 91% of people access their email at least once a day.

We took a look at the email marketing trend starting from 2020. While email marketing isn't decreasing, what's more interesting is technology is the highest publisher category.


Diving a bit further, we discovered that 87% of email marketing conversation is surrounding automation. Hence the technology content trend!


It's no surprise that with the rise in automation (tech) discussions, many Email marketing automation tools arose and became the driving force for a successful ROI as marketers rely on stats & optimization features to help them reach the desired results.

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