Finding Empowered Women....

April 1, 2020
Elsie Bernaiche
Account Executive at ThoughtLeaders

Brands Mentioned

The Insight

Bossy Beauty is a cruelty-free makeup company with a mission of female empowerment, thanks to their founder Aishetu Fatima Dozie. Their story gave me an idea for a great sponsorship campaign:

In the past year, the topic of #femaleempowerment or #empoweringwomen has been talked about 807 times across 397 unique publications.

Using our system I further sorted by channels ALSO discussing lipstick, or "lippies", I got 126 mentions on 38 publications.

That's an amazing amount of overlap that directly appeals to Bossy's brand and audience. This is a space they should be sponsoring. Their brand story is incredibly relevant to the subscribers of these 38 channels, and sponsoring content here will result in higher conversions.

Want to discuss what ThoughtLeaders can do for your brand?

Request a Demo