Even though recreational use is the fastest growing channel in the cannabis industry, medical cannabis use is predicted to remain the highest revenue generator in 2020, owning 71% of total sales in 2019. Here's the amount of conversation JUST around medical marijuana:
How is sponsored content is driving those sales? Across 1500+ influencer channels discussing cannabis, 933 have mentioned medical marijuana and chronic pain/other medical conditions over 9000+ times in the past year.
Here's the interesting part: 141 podcasts actively discussing marijuana right now are actually hosted by a licensed medical practitioner/MD physician.