Doctor podcasts lead the way for CBD sales

April 14, 2020
Elsie Bernaiche
,
Account Executive at ThoughtLeaders

Brands Mentioned

No items found.

The Insight

Even though recreational use is the fastest growing channel in the cannabis industry, medical cannabis use is predicted to remain the highest revenue generator in 2020, owning 71% of total sales in 2019. Here's the amount of conversation JUST around medical marijuana:


How is sponsored content is driving those sales? Across 1500+ influencer channels discussing cannabis, 933 have mentioned medical marijuana and chronic pain/other medical conditions over 9000+ times in the past year.


Here's the interesting part: 141 podcasts actively discussing marijuana right now are actually hosted by a licensed medical practitioner/MD physician.

Want to discuss what ThoughtLeaders can do for your brand?

Request a Demo