Insight Ticker

See what's trending in digital content, plus our top award-winning YouTube channels!

Gymshark athletes

Be a visionary

Over the last year, Gymshark has added 147 affiliates and their videos have reached 174.35M views

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Keep calm and carry on

Did the Calm app come in handy in 2020-2021?

Since 2019, over 424 thought leaders mentioned Calm on YouTube or podcasts, 57% of them from the Lifestyle category

Take a closer look

Pride month is here

We're here, we're queer

Over the last 2 years, 540 thought leaders created 770 YouTube videos related to their coming out stories

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Business or pleasure?

Starting your own business is the newest trend

Since 2019, close to 800 thought leaders created a YouTube video about starting their own business, with a peak in 2021

Find out why

My mental health

More and more brands are noticing the importance of mental health

In 2021, there was a major increase in brands sponsoring content relating to 'my mental health' on YouTube and podcasts, reaching a peak of 563 brand sponsorships.

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Cryptocurrency and Bitcoin

Creators don't want Cryptocurrency FOMO

Since January 2019, Cryptocurrency and Bitcoin was mentioned over 56K times. Out of the 4K thought leaders that mentioned these terms, 1,200 of them create lifestyle content.

Find out why

Relax with Topo Chico

Topo Chio is the latest bubbly water that's sparkling delight

In 2021 alone, Topo Chico was mentioned 387 times by 166 YouTubers, with a big spike in early May.

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Dunkaroos making a comeback?

Tell me you're a '90s kid without telling me you're a '90s kid...

Over the last year, there has been a major increase in interest around dunkaroos with 384 mentions by 293 thought leaders

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Work from home

Unfortunately, content relating to 'work from home' is making a slight comeback

There are over 32,000 pieces of content relating to 'work from home' by 8,400 creators on YouTube since 2020.

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Squarespace sponsors

The all‑in‑one platform to build a beautiful website.

Since 2013, Squarespace has had over 1,700 thought leaders from a variety of niches including lifestyle, technology, and how to & crafts

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Join the club

Clubhouse launched in April 2020 but only really gained momentum on YouTube and podcasts in early 2021

Since the lead up to its launch, Clubhouse was mentioned 21,000 times across YouTube and podcasts

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#WineWednesday

Wine & dine in the comfort of your own home

Over the last 2 years, 74 thought leaders have mentioned Winc 558 times on YouTube and podcasts

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Caitlin Shoemaker - YouTube's most popular vegan

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This YouTuber has over 52 million views across 420 videos celebrating veganism - the most views on videos with vegan in the title

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Billboard Music Awards

Award ceremonies need a revamp

In 2019, there were over 200 pieces of content related to the Billboard Music Awards. This year, there were less than 100.

Look at past award shows

UX/UI Brands

There was a dramatic increase in brands involved with content relating to UX/UI

Some brands that joined the trend include: Skillshare, Webflow, Invoice Ninja, and Squarespace

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Eurovision Song Contest

The 12 points go to...

In 2018 and 2019, there were over 1,000 pieces of content relating to 'Eurovision' leading up to the event. In 2020 and 2021, there were only around 300 mentions.

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Candy Challengers

Did you try putting candy in front of a toddler and tell them to wait before scarfing it down?

Over 178 thought leaders have given the Candy Challenge a try over the last 2 years

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Noom's thought leaders

The new fab is getting fit

Over the last 2 years, 306 Thought Leaders have mentioned Noom 700 times

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Assumptions about me

It seems like just about every YouTuber is creating 'Assumptions about me' videos - followers leave in the comments assumptions they have about the creator

809 thought leaders created 'Assumptions about me' videos between 2019-2021

Create your own trends

10,000 calorie challengers

Since the '10,000 Calorie Challenge' emerged on YouTube in 2015, many creators attempted to successfully eat 10,000 calories in 24 hours

Since 2015, over 274 thought leaders have attempted the 10,000 calorie challenge

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Home gym hype

Over the last three years, 2,184 thought leaders mentioned 'home gym' in their YouTube content

Mentions of 'home gym' declined from 674 pieces of content relating to these terms in 2020 to just 130 'home gym' mentions in April 2021

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Mother's Day special

With Mother's Day around the corner, more and more brands are ramping up their partnerships

Over the last month, over 250 brands were involved with 'Mother's Day' content, with a major peak on April 26, 2021

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Take note of these bullet journalers

New year, new bullet journal

We see 5,300 mentions of 'bullet journals" over the last 2 years

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Morning yoga sessions

Brands, such as Skillshare and Function of Beauty, got on the 'morning yoga' trend

Since 2019, 328 brands were involved with 'morning yoga' content, with a spike in April 2020

Find out why

NFL draft underway

The NFL draft was mentioned more times on YouTube and podcasts in 2021 than 2020 and 2019

Mentions of the NFL draft in 2021 peaked with over 9,600 pieces of content across over 950 content creators

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Whiskey Tribe -YouTube's best loved channel for all things whisky-related

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Their channel has over 300,000 subscribers and their videos get an average of 123,208 views

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Adam Ragusea's brand partnerships

Adam Ragusea has over 240 videos and a whopping 1.4 million subscribers

Adam Ragusea has partnered with over 60 brands, including: Magic Spoon, Squarespace, and Fetch Rewards

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The Academy Awards goes to...

This year's Academy Awards drew the lowest TV audience on record. However, 'Oscars' or 'Academy Awards' mentions on YouTube and podcasts doubled since 2019.

In 2021, 'Oscars' or 'Academy Awards' were mentioned 5,688 times whereas, in 2019, they were mentioned only 2,862 times

Find out why

The rise and fall of n-95 masks

5,675 mentions for 'n 95' from 1,710 thought leaders over the past 20 months

N-95 masks were mostly mentioned in News and Politics content categories

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Online dating is on the rise

Download those dating apps because online dating is on the rise

Over the last 12 months, 'online dating' or 'dating app' was mentioned 5,206 times by 2,095 thought leaders

Find out why

Helix Sleep's thought leaders

Helix Sleep isn't sleeping on influencer marketing

Over the last 12 months, 133 Thought Leaders have mentioned Helix Sleep 584 times

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Strictly Dumpling - created YouTube’s most viewed Ramen Instant Noodles video

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Over 4,648,360 views and counting on the video Tasting Ramen Instant Noodles From Around the World

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Away's sponsorships

In early 2020, with travel becoming almost impossible, many travel-related brands were affected

In early 2020, the number of Thought Leaders involved with Away dropped dramatically, resulting in just one creator mentioning the company in their YouTube content

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Fortnite's fanbase

In late 2020, there was a dramatic increase in interest surrounding Fortnite

Since it's release in 2017, close to 2,000 Thought Leaders have mentioned Fortnite 10,000 times.

Take a Closer Look

Day in the life breakdown

'Day in the life' type vlogs peaked in 2020

Since 2018, over 3,500 Thought Leaders have mentioned 'day in the life' or 'day in my life' in the title of their YouTube video.

Find out why

Spotify: Listening (to podcasts) is everything

In 2018, Spotify launched their new podcast feature and, by the end of the year, podcast listening grew on the platform by 175%

Since 2018, there has been a major growth of spotify getting mentioned with podcasts as opposed to with music

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Content about Coinbase

Coinbase, 2021's most anticipated IPO, recently announced that it was going public

Surprisingly, on YouTube, Coinbase is mostly being mentioned in the General Knowledge category

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Jenn Im's brand partnerships

Jenn Im partnered with 86 brands over the last 12 months

Jenn Im has partnered with a number of brands, including: HelloFresh, Audible, and Magic Spoon

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Squarespace's sponsored content

Sponsored content for Squarespace peaked in February 2021

Since April 2020, 514 Thought Leaders have mentioned Squarespace 3,377 times. YouTube represents 2,935 of those mentions

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Staying at home inspired home renovations

Content related to home renovation peaked as more and more people were forced to stay at home

868 mentions of 'house update' or 'renovation update' by 400 Thought Leaders from January 2020 to April 2021

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Native turned deodorant into the hottest skin care product

The number of Thought Leaders involved with Native (Deodorant) peaked in mid-2020

Between 2020-2021, Native (Deodorant) was mentioned over 800 times by 377 Thought Leaders

Take a Closer Look

Hungry for ASMR Mukbang content

With ASMR mukbang content on the rise, more and more brands are getting involved in the topic

Over the last three years, 574 brands were involved with ASMR mukbang content, with a major spike in 2021

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HelloFresh's sponsored content

Sponsored content peaked in January 2021

Over the last 12 months, HelloFresh has appeared in 964 mentions across 379 Thought Leaders

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The rise of pregnancy announcements during the pandemic

With content creators forced to stay at home, content related to pregnancy was at an all-time high

Between March 2020 to April 2021, there were 6,648 mentions of the terms "pregnancy announcement" or "having a baby"

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Savvy Coupon Shopper - YouTube’s most devoted couponer

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3,706 videos dedicated to the art of coupon shopping

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Only day you can prank your boss

Why is content surrounding April Fool's Day 48% down from last year?

YouTube controlling 87% of April Fool's content

Find out why

Brands appearing in The Hustle

Learn more about which brands have appeared most consistently in The Hustle over the past few years

1,056 brands have appeared in The Hustle since August 2017

See the brands

How your home became a "sanctuary"

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4,586 mentions for “Sanctuary” and "Home” in lifestyle and design content over the past 3 years

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Raycon's sponsored content

Testing peaked between May and September 2020

Over the last 12 months, Raycon has appeared in 3,329 mentions across 935 Thought Leaders

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SciManDan - doing THE MOST to debunk Flat Earthers

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231 mentions of “Flat Earth" with content aimed at debunking Flat Earthers

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Content surrounding WandaVision

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6,795 mentions of WandaVision from 02/2019 to 03/2021 YouTube represents 5.1k of those mentions

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Brilliant.org sponsorship content

General Knowledge is the top content category

41% in General Knowledge content 32% in the Tech content category

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Brands working with affiliate partners

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There are over 6k brands using affiliates and over 16k thought leaders making those deals come to light.

Track affiliate trends

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