In 2021, HelloFresh is controlling the subscription boxes for men sphere on YouTube with 1,900 mentions by 765 thought leaders
In 2021, there was a significant increase in thought leaders mentioning fast fashion brands along with the keywords 'sustainable', 'sustainability', & 'eco friendly'.
In 2020, there was a dramatic increase YouTube videos mentioning productivity apps along with 'notes' or 'note taking'
In mid-2020, there was a dramatic increase in thought leaders mentioning fast fashion brands and 'loungewear' in their videos. Zara was the most mentioned brand.
In 2021, Ibott is controlling the financial saving apps sphere on YouTube with 5,600 mentions by 140 thought leaders
Since 2019, there was a growth in mattress brands mentioned in ASMR content, peaking in April 2021
Dramatic increase in content creators mentioning sports betting brands alongside content about the NBA
Since 2018, more and more thought leaders have mentioned sunscreen brands that focus on sensitive skin. The top mentioned brand: CeraVe
Four Sigmatic is controlling the coffee subscription sphere on YouTube with 2,016 mentions by 284 content creators since 2020.
From 2019-current, the number of content creators talking about wellness supplements that focus on personalization doubled
From 2018-current, there is a dramatic decrease in content mentioning fitness apps and the keywords 'weight loss'
In 2021, more and more creators on YouTube and podcasts are talking about natural deodorant - 4,600 pieces of content mentioning natural deodorant brands
Growth in podcasters mentioning CBD brands - In 2021 alone, 146 podcasters mentioning CBD
In 2021, there was an increase in mentions of brands specializing in curly hair on YouTube. Pantene tops the charts as the most mentioned 'curly hair product' brand!
Nectar Sleep is controlling the mattress sphere on YouTube with 1,528 mentions by 906 thought leaders
In 2020-current, ButcherBox was mentioned in 963 pieces of content by 207 thought leaders, with a dramatic increase in June 2021.
In 2021, there's been a significant growth in wellness supplement brands mentioned in podcasts, with a peak in mid-April with 315 brand mentions
In 2020-current, Milk Makeup is controlling the vegan makeup sphere on YouTube with 3,600 mentions by 598 thought leaders
Over 1,040 pieces of content on YouTube & podcasts related to 4-day music festival. In 2019, there were just 423 mentions of Lollapalooza on YouTube/podcasts
In 2021, there was a dramatic increase in content relating to 'wedding' on YouTube and podcasts
Since 2020, there have been over 334 mentions, a dramatic increase from 2019
Since May, there have been over 860 brands mentioned alongside content relating to 'Simone Biles', including Nike, ESPN+, Cash App and BetterHelp
From 2020-current, hard seltzer was mentioned in 1,543 pieces of content by 702 thought leaders, with a peak in June 2021.
On July 19th, just days before the opening ceremony, over 146 thought leaders created content relating to 'Olympic village'.
From 2020-current, Athletic Greens was mentioned in 2,100 pieces of content on YouTube and podcasts by 308 thought leaders, with a dramatic increase in 2021.
There is double the interest in CrossFit related content this year compared to 2020 and 2019. This type of content has over 390 million views and 23 million likes
Since January 2021, over 1,245 brands were mentioned alongside content relating to 'Virgin Galactic', including Microsoft, GameStop, and Coinbase
In 2021, there was a major decrease in content creators promoting the annual Nordstrom Anniversary sale
Over the last year, Olipop, a functional beverage that is bursting with nutritious ingredients was mentioned 124 times across YouTube & podcasts
This YouTuber has over 498 videos dedicated to planning
In 2021, League of Legends has been mentioned 40,000 times by 3,600 thought leaders
Despite being one of the biggest sports event in 2021, 'Olympic trials' was mostly mentioned by Lifestyle content creators on YouTube.
This YouTuber flew first class a whopping four times in 2020-2021
Since January 2020, over 255 pieces of content relating to "TikTok made me buy it" were uploaded to YouTube by 162 thought leaders
In January 2018, there were only 43 thought leaders uploading 'van life' videos. Today, in June 2021, there are 165 YouTubers (and counting!) vlogging their van life experience.
Over the last year, the gaming category mentioned "Amazon Prime" the most (16,800 mentions) followed by the lifestyle category (15,000 mentions).
Since 2019, there were over 550 mentions of 'IKEA hacks' by 105 thought leaders
In June 2021, the season finale of Keeping Up With the Kardashians aired and there was a major increase in brands mentioned in content relating to this big TV moment
Since 2019, 331 brands were mentioned in content relating to the 'Maldives and resorts', such as AirBnb, Booking.com, Samsung and American Express
In 2021, there have been over 1,169 mentions of Booking.com (and counting!) by 285 thought leaders
Since 2017, 137 thought leaders have mentioned MVMT 1,083 times
Over the last few months, more and more creators have created content relating to the upcoming Summer Olympics - 4,146 mentions of the 2021 Olympics by 2,165 thought leaders
Since 2019, Honey has gradually increased its sponsorships to 612 thought leaders
Over 214 brands were involved with 363 thought leaders creating 'truth or drink' content
This YouTuber has over 7.2 million views and counting on his video - Street Food in Peshawar
Since 2019, Manscaped has sponsored 876 thought leaders on YouTube, most of them from the gaming category (31%)
Over the last year, Gymshark has added 147 affiliates and their videos have reached 174.35M views
Since 2019, over 424 thought leaders mentioned Calm on YouTube or podcasts, 57% of them from the Lifestyle category
Over the last 2 years, 540 thought leaders created 770 YouTube videos related to their coming out stories
Since 2019, close to 800 thought leaders created a YouTube video about starting their own business, with a peak in 2021
In 2021, there was a major increase in brands sponsoring content relating to 'my mental health' on YouTube and podcasts, reaching a peak of 563 brand sponsorships.
Since January 2019, Cryptocurrency and Bitcoin was mentioned over 56K times. Out of the 4K thought leaders that mentioned these terms, 1,200 of them create lifestyle content.
In 2021 alone, Topo Chico was mentioned 387 times by 166 YouTubers, with a big spike in early May.
Over the last year, there has been a major increase in interest around dunkaroos with 384 mentions by 293 thought leaders
There are over 32,000 pieces of content relating to 'work from home' by 8,400 creators on YouTube since 2020.
Since 2013, Squarespace has had over 1,700 thought leaders from a variety of niches including lifestyle, technology, and how to & crafts
Since the lead up to its launch, Clubhouse was mentioned 21,000 times across YouTube and podcasts
Over the last 2 years, 74 thought leaders have mentioned Winc 558 times on YouTube and podcasts
This YouTuber has over 52 million views across 420 videos celebrating veganism - the most views on videos with vegan in the title
In 2019, there were over 200 pieces of content related to the Billboard Music Awards. This year, there were less than 100.
Some brands that joined the trend include: Skillshare, Webflow, Invoice Ninja, and Squarespace
In 2018 and 2019, there were over 1,000 pieces of content relating to 'Eurovision' leading up to the event. In 2020 and 2021, there were only around 300 mentions.
Over 178 thought leaders have given the Candy Challenge a try over the last 2 years
Over the last 2 years, 306 Thought Leaders have mentioned Noom 700 times
809 thought leaders created 'Assumptions about me' videos between 2019-2021
Since 2015, over 274 thought leaders have attempted the 10,000 calorie challenge
Mentions of 'home gym' declined from 674 pieces of content relating to these terms in 2020 to just 130 'home gym' mentions in April 2021
Over the last month, over 250 brands were involved with 'Mother's Day' content, with a major peak on April 26, 2021
We see 5,300 mentions of 'bullet journals" over the last 2 years
Since 2019, 328 brands were involved with 'morning yoga' content, with a spike in April 2020
Mentions of the NFL draft in 2021 peaked with over 9,600 pieces of content across over 950 content creators
Their channel has over 300,000 subscribers and their videos get an average of 123,208 views
Adam Ragusea has partnered with over 60 brands, including: Magic Spoon, Squarespace, and Fetch Rewards
In 2021, 'Oscars' or 'Academy Awards' were mentioned 5,688 times whereas, in 2019, they were mentioned only 2,862 times
N-95 masks were mostly mentioned in News and Politics content categories
Over the last 12 months, 'online dating' or 'dating app' was mentioned 5,206 times by 2,095 thought leaders
Over the last 12 months, 133 Thought Leaders have mentioned Helix Sleep 584 times
Over 4,648,360 views and counting on the video Tasting Ramen Instant Noodles From Around the World
In early 2020, the number of Thought Leaders involved with Away dropped dramatically, resulting in just one creator mentioning the company in their YouTube content
Since it's release in 2017, close to 2,000 Thought Leaders have mentioned Fortnite 10,000 times.
Since 2018, over 3,500 Thought Leaders have mentioned 'day in the life' or 'day in my life' in the title of their YouTube video.
Since 2018, there has been a major growth of spotify getting mentioned with podcasts as opposed to with music
Surprisingly, on YouTube, Coinbase is mostly being mentioned in the General Knowledge category
Jenn Im has partnered with a number of brands, including: HelloFresh, Audible, and Magic Spoon
Since April 2020, 514 Thought Leaders have mentioned Squarespace 3,377 times. YouTube represents 2,935 of those mentions
868 mentions of 'house update' or 'renovation update' by 400 Thought Leaders from January 2020 to April 2021
Between 2020-2021, Native (Deodorant) was mentioned over 800 times by 377 Thought Leaders
Over the last three years, 574 brands were involved with ASMR mukbang content, with a major spike in 2021
Over the last 12 months, HelloFresh has appeared in 964 mentions across 379 Thought Leaders
Between March 2020 to April 2021, there were 6,648 mentions of the terms "pregnancy announcement" or "having a baby"
3,706 videos dedicated to the art of coupon shopping
YouTube controlling 87% of April Fool's content
1,056 brands have appeared in The Hustle since August 2017
4,586 mentions for “Sanctuary” and "Home” in lifestyle and design content over the past 3 years
Over the last 12 months, Raycon has appeared in 3,329 mentions across 935 Thought Leaders
231 mentions of “Flat Earth" with content aimed at debunking Flat Earthers
6,795 mentions of WandaVision from 02/2019 to 03/2021
YouTube represents 5.1k of those mentions
41% in General Knowledge content
32% in the Tech content category
There are over 6k brands using affiliates and over 16k thought leaders making those deals come to light.