Insight Ticker

See what's trending in digital content, plus our top award-winning YouTube channels!

Subscription boxes for men in 2021 leaderboard

Boxes that will make any guy's day

In 2021, HelloFresh is controlling the subscription boxes for men sphere on YouTube with 1,900 mentions by 765 thought leaders

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Don't let fashion go to waste

More and more fast fashion brands are trying to become environmentally friendly

In 2021, there was a significant increase in thought leaders mentioning fast fashion brands along with the keywords 'sustainable', 'sustainability', & 'eco friendly'.

More cool trends

Take notes

Who still takes notes with a pen and paper?

In 2020, there was a dramatic increase YouTube videos mentioning productivity apps along with 'notes' or 'note taking'

Learn more

Lounging in fast fashion

What's your go-to fast fashion brand for loungewear?

In mid-2020, there was a dramatic increase in thought leaders mentioning fast fashion brands and 'loungewear' in their videos. Zara was the most mentioned brand.

Learn more

Financial saving apps leaderboard

Save time (and money) with this leaderboard!

In 2021, Ibott is controlling the financial saving apps sphere on YouTube with 5,600 mentions by 140 thought leaders

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CBD oils

CBD is no longer taboo

During the peak pandemic, mentions of CBD oils increased significantly. When the Delta-Variant spread, there was a growth in pieces of content mentioning CBD oil.

The rise of CBD

Mattresses and ASMR

Looks like mattress brands are keeping up with the ASMR trend

Since 2019, there was a growth in mattress brands mentioned in ASMR content, peaking in April 2021

Which mattress brand is controlling the YouTube space?

Sports betting brands and the NBA

Most mentioned sports betting brand: BetOnline

Dramatic increase in content creators mentioning sports betting brands alongside content about the NBA

Check it out:

Sunscreen for sensitive skin

Sunscreen trend? Focusing on those with sensitive skin!

Since 2018, more and more thought leaders have mentioned sunscreen brands that focus on sensitive skin. The top mentioned brand: CeraVe

Find out more

Top coffee subscription brands on YouTube

Coffee subscription brands worth waking up for

Four Sigmatic is controlling the coffee subscription sphere on YouTube with 2,016 mentions by 284 content creators since 2020.

More Top 10 leaderboards

Personalization is key

More and more wellness supplement brands are adding the personalization aspect to their products

From 2019-current, the number of content creators talking about wellness supplements that focus on personalization doubled

Take a closer look

Fitness apps & weight loss

It looks like less people are focusing on weight loss when using fitness apps

From 2018-current, there is a dramatic decrease in content mentioning fitness apps and the keywords 'weight loss'

Find out more

Natural deodorant

In the pursuit of a clean beauty routine, add a natural deodorant

In 2021, more and more creators on YouTube and podcasts are talking about natural deodorant - 4,600 pieces of content mentioning natural deodorant brands

Create your own trend

CBD in podcasts

Over 790 brands involved with content mentioning CBD brands!

Growth in podcasters mentioning CBD brands - In 2021 alone, 146 podcasters mentioning CBD

Closer look at CBD brands

Curly hair products

Interestingly, mentions decline during the winter months

In 2021, there was an increase in mentions of brands specializing in curly hair on YouTube. Pantene tops the charts as the most mentioned 'curly hair product' brand!

Create your own trend

Top mattress brands on YouTube

Don't sleep on mattress brands

Nectar Sleep is controlling the mattress sphere on YouTube with 1,528 mentions by 906 thought leaders

More Top 10 leaderboards

ButcherBox on podcasts

Better meat for a better you

In 2020-current, ButcherBox was mentioned in 963 pieces of content by 207 thought leaders, with a dramatic increase in June 2021.

Check it out

Growth in wellness supplement brands

Wellness supplement's are thriving

In 2021, there's been a significant growth in wellness supplement brands mentioned in podcasts, with a peak in mid-April with 315 brand mentions

Take a closer look

Top vegan makeup brands on YouTube

There's been a dramatic increase in makeup brands focusing on creating animal-friendly products

In 2020-current, Milk Makeup is controlling the vegan makeup sphere on YouTube with 3,600 mentions by 598 thought leaders

More Top 10 leaderboards

Lollapalooza 2021

There was more content about Lollapalooza this year than the last two years combined

Over 1,040 pieces of content on YouTube & podcasts related to 4-day music festival. In 2019, there were just 423 mentions of Lollapalooza on YouTube/podcasts

Learn more

Wedding bells are ringing

After a year and a half of postponing weddings or cancelling altogether, wedding content is finally on the rise

In 2021, there was a dramatic increase in content relating to 'wedding' on YouTube and podcasts

Create your own trend

Figs - medical apparel for healthcare workers

medical apparel is trending

Since 2020, there have been over 334 mentions, a dramatic increase from 2019

Closer look at Figs

Simone Biles: Gymnastics legend

She is more than just her gold medals

Since May, there have been over 860 brands mentioned alongside content relating to 'Simone Biles', including Nike, ESPN+, Cash App and BetterHelp

More Olympic trends

Hard seltzer sales are surging

Hard seltzer summer

From 2020-current, hard seltzer was mentioned in 1,543 pieces of content by 702 thought leaders, with a peak in June 2021.

Find your next beverage

Inside look at the Olympic Village

During the lead up to the Olympic opening ceremony, there was a major hype around getting an inside look at the Olympic village (and the cardboard beds!)

On July 19th, just days before the opening ceremony, over 146 thought leaders created content relating to 'Olympic village'.

Learn more

Athletic Greens

Inspiring fulfilling lives, starting with a focus on health

From 2020-current, Athletic Greens was mentioned in 2,100 pieces of content on YouTube and podcasts by 308 thought leaders, with a dramatic increase in 2021.

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It's CrossFit season!

Work hard. Stay humble. Be fearless.

There is double the interest in CrossFit related content this year compared to 2020 and 2019. This type of content has over 390 million views and 23 million likes

Learn more

Small step for man, big step for...brands

On July 11, Virgin Galactic founder, Richard Branson, traveled to outerspace as a passenger - marking the first time a spaceflight company founder traveled on his own ship to space

Since January 2021, over 1,245 brands were mentioned alongside content relating to 'Virgin Galactic', including Microsoft, GameStop, and Coinbase

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Annual Nordstrom Sale

Nordstrom's largest sale event is held each July

In 2021, there was a major decrease in content creators promoting the annual Nordstrom Anniversary sale

Learn more

Goodbye, regular soda. Hello, Olipop!

A new kind of soda

Over the last year, Olipop, a functional beverage that is bursting with nutritious ingredients was mentioned 124 times across YouTube & podcasts

Learn more

Planning with Bumble - YouTube's most devoted planner

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This YouTuber has over 498 videos dedicated to planning

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The year for League of Legends

League of Legends was recently recognized as the most played video game in the world—100 million play every month

In 2021, League of Legends has been mentioned 40,000 times by 3,600 thought leaders

Learn more

Olympic trials thought leaders

The 2021 Olympic trials took place between June 13th-20th

Despite being one of the biggest sports event in 2021, 'Olympic trials' was mostly mentioned by Lifestyle content creators on YouTube.

Explore the trend

LivingBobby - the YouTuber that flew first class the most in 2020-2021

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This YouTuber flew first class a whopping four times in 2020-2021

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TikTok made my buy it

TikTok takes YouTube

Since January 2020, over 255 pieces of content relating to "TikTok made me buy it" were uploaded to YouTube by 162 thought leaders

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The year of the van life

In 2020-2021, with airtravel on pause, many YouTubers exchanged travel vlogs for van life

In January 2018, there were only 43 thought leaders uploading 'van life' videos. Today, in June 2021, there are 165 YouTubers (and counting!) vlogging their van life experience.

Learn more

Amazon Prime sale

Amazon Prime Day offers Prime members epic deals they cannot miss

Over the last year, the gaming category mentioned "Amazon Prime" the most (16,800 mentions) followed by the lifestyle category (15,000 mentions).

Explore the trend

IKEA hacks

Spice up your IKEA furniture

Since 2019, there were over 550 mentions of 'IKEA hacks' by 105 thought leaders

Take a closer look

Brands Keeping Up With the Kardashians

One of the biggest TV moments of 2021

In June 2021, the season finale of Keeping Up With the Kardashians aired and there was a major increase in brands mentioned in content relating to this big TV moment

Explore more trends

Brands mentioned with 'Maldives resorts'

These brands don't want to miss out

Since 2019, 331 brands were mentioned in content relating to the 'Maldives and resorts', such as AirBnb,, Samsung and American Express

Learn more

Pack those bags!

Book your next destination with

In 2021, there have been over 1,169 mentions of (and counting!) by 285 thought leaders

Learn more

MVMT thought leaders

Style shouldn't break the bank

Since 2017, 137 thought leaders have mentioned MVMT 1,083 times

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Olympics 2021 is just around the corner

The buzz around the upcoming summer Olympics is growing!

Over the last few months, more and more creators have created content relating to the upcoming Summer Olympics - 4,146 mentions of the 2021 Olympics by 2,165 thought leaders

Take a closer look

Honey thought leaders

With online shopping at an all-time high, Honey made sure not to miss out

Since 2019, Honey has gradually increased its sponsorships to 612 thought leaders

Take a closer look

Truth or drink

Brands, such as Ritual, Daily Harvest, and Raycon, aren't missing out on this trend

Over 214 brands were involved with 363 thought leaders creating 'truth or drink' content

Explore the trend

The Food Ranger - the YouTuber with the most viewed food vlog

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This YouTuber has over 7.2 million views and counting on his video - Street Food in Peshawar

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Manscaped thought leaders

Refining the gentleman

Since 2019, Manscaped has sponsored 876 thought leaders on YouTube, most of them from the gaming category (31%)

Learn more

Gymshark athletes

Be a visionary

Over the last year, Gymshark has added 147 affiliates and their videos have reached 174.35M views

Explore this trend

Keep calm and carry on

Did the Calm app come in handy in 2020-2021?

Since 2019, over 424 thought leaders mentioned Calm on YouTube or podcasts, 57% of them from the Lifestyle category

Take a closer look

Pride month is here

We're here, we're queer

Over the last 2 years, 540 thought leaders created 770 YouTube videos related to their coming out stories

Find more trends

Business or pleasure?

Starting your own business is the newest trend

Since 2019, close to 800 thought leaders created a YouTube video about starting their own business, with a peak in 2021

Find out why

My mental health

More and more brands are noticing the importance of mental health

In 2021, there was a major increase in brands sponsoring content relating to 'my mental health' on YouTube and podcasts, reaching a peak of 563 brand sponsorships.

Explore the trend

Cryptocurrency and Bitcoin

Creators don't want Cryptocurrency FOMO

Since January 2019, Cryptocurrency and Bitcoin was mentioned over 56K times. Out of the 4K thought leaders that mentioned these terms, 1,200 of them create lifestyle content.

Find out why

Relax with Topo Chico

Topo Chio is the latest bubbly water that's sparkling delight

In 2021 alone, Topo Chico was mentioned 387 times by 166 YouTubers, with a big spike in early May.

Learn more

Dunkaroos making a comeback?

Tell me you're a '90s kid without telling me you're a '90s kid...

Over the last year, there has been a major increase in interest around dunkaroos with 384 mentions by 293 thought leaders

Create your own trend report

Work from home

Unfortunately, content relating to 'work from home' is making a slight comeback

There are over 32,000 pieces of content relating to 'work from home' by 8,400 creators on YouTube since 2020.

Find more trends

Squarespace sponsors

The all‑in‑one platform to build a beautiful website.

Since 2013, Squarespace has had over 1,700 thought leaders from a variety of niches including lifestyle, technology, and how to & crafts

Find out more

Join the club

Clubhouse launched in April 2020 but only really gained momentum on YouTube and podcasts in early 2021

Since the lead up to its launch, Clubhouse was mentioned 21,000 times across YouTube and podcasts

Learn more


Wine & dine in the comfort of your own home

Over the last 2 years, 74 thought leaders have mentioned Winc 558 times on YouTube and podcasts

Explore more trends

Caitlin Shoemaker - YouTube's most popular vegan

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This YouTuber has over 52 million views across 420 videos celebrating veganism - the most views on videos with vegan in the title

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Billboard Music Awards

Award ceremonies need a revamp

In 2019, there were over 200 pieces of content related to the Billboard Music Awards. This year, there were less than 100.

Look at past award shows

UX/UI Brands

There was a dramatic increase in brands involved with content relating to UX/UI

Some brands that joined the trend include: Skillshare, Webflow, Invoice Ninja, and Squarespace

Learn more

Eurovision Song Contest

The 12 points go to...

In 2018 and 2019, there were over 1,000 pieces of content relating to 'Eurovision' leading up to the event. In 2020 and 2021, there were only around 300 mentions.

Create your own trends

Candy Challengers

Did you try putting candy in front of a toddler and tell them to wait before scarfing it down?

Over 178 thought leaders have given the Candy Challenge a try over the last 2 years

Get more insights

Noom's thought leaders

The new fab is getting fit

Over the last 2 years, 306 Thought Leaders have mentioned Noom 700 times

Learn more

Assumptions about me

It seems like just about every YouTuber is creating 'Assumptions about me' videos - followers leave in the comments assumptions they have about the creator

809 thought leaders created 'Assumptions about me' videos between 2019-2021

Create your own trends

10,000 calorie challengers

Since the '10,000 Calorie Challenge' emerged on YouTube in 2015, many creators attempted to successfully eat 10,000 calories in 24 hours

Since 2015, over 274 thought leaders have attempted the 10,000 calorie challenge

Explore more trends

Home gym hype

Over the last three years, 2,184 thought leaders mentioned 'home gym' in their YouTube content

Mentions of 'home gym' declined from 674 pieces of content relating to these terms in 2020 to just 130 'home gym' mentions in April 2021

Get more insights

Mother's Day special

With Mother's Day around the corner, more and more brands are ramping up their partnerships

Over the last month, over 250 brands were involved with 'Mother's Day' content, with a major peak on April 26, 2021

Explore the trend

Take note of these bullet journalers

New year, new bullet journal

We see 5,300 mentions of 'bullet journals" over the last 2 years

Take a closer look

Morning yoga sessions

Brands, such as Skillshare and Function of Beauty, got on the 'morning yoga' trend

Since 2019, 328 brands were involved with 'morning yoga' content, with a spike in April 2020

Find out why

NFL draft underway

The NFL draft was mentioned more times on YouTube and podcasts in 2021 than 2020 and 2019

Mentions of the NFL draft in 2021 peaked with over 9,600 pieces of content across over 950 content creators

Learn more

Whiskey Tribe -YouTube's best loved channel for all things whisky-related

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Their channel has over 300,000 subscribers and their videos get an average of 123,208 views

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Adam Ragusea's brand partnerships

Adam Ragusea has over 240 videos and a whopping 1.4 million subscribers

Adam Ragusea has partnered with over 60 brands, including: Magic Spoon, Squarespace, and Fetch Rewards

Find out more

The Academy Awards goes to...

This year's Academy Awards drew the lowest TV audience on record. However, 'Oscars' or 'Academy Awards' mentions on YouTube and podcasts doubled since 2019.

In 2021, 'Oscars' or 'Academy Awards' were mentioned 5,688 times whereas, in 2019, they were mentioned only 2,862 times

Find out why

The rise and fall of n-95 masks

5,675 mentions for 'n 95' from 1,710 thought leaders over the past 20 months

N-95 masks were mostly mentioned in News and Politics content categories

Find more trends

Online dating is on the rise

Download those dating apps because online dating is on the rise

Over the last 12 months, 'online dating' or 'dating app' was mentioned 5,206 times by 2,095 thought leaders

Find out why

Helix Sleep's thought leaders

Helix Sleep isn't sleeping on influencer marketing

Over the last 12 months, 133 Thought Leaders have mentioned Helix Sleep 584 times

Learn more

Strictly Dumpling - created YouTube’s most viewed Ramen Instant Noodles video

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Over 4,648,360 views and counting on the video Tasting Ramen Instant Noodles From Around the World

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Away's sponsorships

In early 2020, with travel becoming almost impossible, many travel-related brands were affected

In early 2020, the number of Thought Leaders involved with Away dropped dramatically, resulting in just one creator mentioning the company in their YouTube content

Explore more

Fortnite's fanbase

In late 2020, there was a dramatic increase in interest surrounding Fortnite

Since it's release in 2017, close to 2,000 Thought Leaders have mentioned Fortnite 10,000 times.

Take a Closer Look

Day in the life breakdown

'Day in the life' type vlogs peaked in 2020

Since 2018, over 3,500 Thought Leaders have mentioned 'day in the life' or 'day in my life' in the title of their YouTube video.

Find out why

Spotify: Listening (to podcasts) is everything

In 2018, Spotify launched their new podcast feature and, by the end of the year, podcast listening grew on the platform by 175%

Since 2018, there has been a major growth of spotify getting mentioned with podcasts as opposed to with music

Take a closer look

Content about Coinbase

Coinbase, 2021's most anticipated IPO, recently announced that it was going public

Surprisingly, on YouTube, Coinbase is mostly being mentioned in the General Knowledge category

Explore more trends

Jenn Im's brand partnerships

Jenn Im partnered with 86 brands over the last 12 months

Jenn Im has partnered with a number of brands, including: HelloFresh, Audible, and Magic Spoon

Find out more

Squarespace's sponsored content

Sponsored content for Squarespace peaked in February 2021

Since April 2020, 514 Thought Leaders have mentioned Squarespace 3,377 times. YouTube represents 2,935 of those mentions

Learn more

Staying at home inspired home renovations

Content related to home renovation peaked as more and more people were forced to stay at home

868 mentions of 'house update' or 'renovation update' by 400 Thought Leaders from January 2020 to April 2021

Explore the trend

Native turned deodorant into the hottest skin care product

The number of Thought Leaders involved with Native (Deodorant) peaked in mid-2020

Between 2020-2021, Native (Deodorant) was mentioned over 800 times by 377 Thought Leaders

Take a Closer Look

Hungry for ASMR Mukbang content

With ASMR mukbang content on the rise, more and more brands are getting involved in the topic

Over the last three years, 574 brands were involved with ASMR mukbang content, with a major spike in 2021

Explore the trend

HelloFresh's sponsored content

Sponsored content peaked in January 2021

Over the last 12 months, HelloFresh has appeared in 964 mentions across 379 Thought Leaders

Learn more

The rise of pregnancy announcements during the pandemic

With content creators forced to stay at home, content related to pregnancy was at an all-time high

Between March 2020 to April 2021, there were 6,648 mentions of the terms "pregnancy announcement" or "having a baby"

Explore the trend

Savvy Coupon Shopper - YouTube’s most devoted couponer

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3,706 videos dedicated to the art of coupon shopping

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Only day you can prank your boss

Why is content surrounding April Fool's Day 48% down from last year?

YouTube controlling 87% of April Fool's content

Find out why

Brands appearing in The Hustle

Learn more about which brands have appeared most consistently in The Hustle over the past few years

1,056 brands have appeared in The Hustle since August 2017

See the brands

How your home became a "sanctuary"

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4,586 mentions for “Sanctuary” and "Home” in lifestyle and design content over the past 3 years

Explore the trend

Raycon's sponsored content

Testing peaked between May and September 2020

Over the last 12 months, Raycon has appeared in 3,329 mentions across 935 Thought Leaders

See more

SciManDan - doing THE MOST to debunk Flat Earthers

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231 mentions of “Flat Earth" with content aimed at debunking Flat Earthers

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Content surrounding WandaVision

Book a demo to explore this trend further and see how to use this in your content strategy

6,795 mentions of WandaVision from 02/2019 to 03/2021 YouTube represents 5.1k of those mentions

Explore trend on a call sponsorship content

General Knowledge is the top content category

41% in General Knowledge content 32% in the Tech content category

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Brands working with affiliate partners

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There are over 6k brands using affiliates and over 16k thought leaders making those deals come to light.

Track affiliate trends

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