Over the last year, Gymshark has added 147 affiliates and their videos have reached 174.35M views

Since 2019, over 424 thought leaders mentioned Calm on YouTube or podcasts, 57% of them from the Lifestyle category

Over the last 2 years, 540 thought leaders created 770 YouTube videos related to their coming out stories

Since 2019, close to 800 thought leaders created a YouTube video about starting their own business, with a peak in 2021

In 2021, there was a major increase in brands sponsoring content relating to 'my mental health' on YouTube and podcasts, reaching a peak of 563 brand sponsorships.

Since January 2019, Cryptocurrency and Bitcoin was mentioned over 56K times. Out of the 4K thought leaders that mentioned these terms, 1,200 of them create lifestyle content.

In 2021 alone, Topo Chico was mentioned 387 times by 166 YouTubers, with a big spike in early May.

Over the last year, there has been a major increase in interest around dunkaroos with 384 mentions by 293 thought leaders

There are over 32,000 pieces of content relating to 'work from home' by 8,400 creators on YouTube since 2020.

Since 2013, Squarespace has had over 1,700 thought leaders from a variety of niches including lifestyle, technology, and how to & crafts

Since the lead up to its launch, Clubhouse was mentioned 21,000 times across YouTube and podcasts

Over the last 2 years, 74 thought leaders have mentioned Winc 558 times on YouTube and podcasts

This YouTuber has over 52 million views across 420 videos celebrating veganism - the most views on videos with vegan in the title

In 2019, there were over 200 pieces of content related to the Billboard Music Awards. This year, there were less than 100.

Some brands that joined the trend include: Skillshare, Webflow, Invoice Ninja, and Squarespace

In 2018 and 2019, there were over 1,000 pieces of content relating to 'Eurovision' leading up to the event. In 2020 and 2021, there were only around 300 mentions.

Over 178 thought leaders have given the Candy Challenge a try over the last 2 years

Over the last 2 years, 306 Thought Leaders have mentioned Noom 700 times

809 thought leaders created 'Assumptions about me' videos between 2019-2021

Since 2015, over 274 thought leaders have attempted the 10,000 calorie challenge

Mentions of 'home gym' declined from 674 pieces of content relating to these terms in 2020 to just 130 'home gym' mentions in April 2021

Over the last month, over 250 brands were involved with 'Mother's Day' content, with a major peak on April 26, 2021

We see 5,300 mentions of 'bullet journals" over the last 2 years

Since 2019, 328 brands were involved with 'morning yoga' content, with a spike in April 2020

Mentions of the NFL draft in 2021 peaked with over 9,600 pieces of content across over 950 content creators

Their channel has over 300,000 subscribers and their videos get an average of 123,208 views

Adam Ragusea has partnered with over 60 brands, including: Magic Spoon, Squarespace, and Fetch Rewards

In 2021, 'Oscars' or 'Academy Awards' were mentioned 5,688 times whereas, in 2019, they were mentioned only 2,862 times

N-95 masks were mostly mentioned in News and Politics content categories

Over the last 12 months, 'online dating' or 'dating app' was mentioned 5,206 times by 2,095 thought leaders

Over the last 12 months, 133 Thought Leaders have mentioned Helix Sleep 584 times

Over 4,648,360 views and counting on the video Tasting Ramen Instant Noodles From Around the World

In early 2020, the number of Thought Leaders involved with Away dropped dramatically, resulting in just one creator mentioning the company in their YouTube content

Since it's release in 2017, close to 2,000 Thought Leaders have mentioned Fortnite 10,000 times.

Since 2018, over 3,500 Thought Leaders have mentioned 'day in the life' or 'day in my life' in the title of their YouTube video.

Since 2018, there has been a major growth of spotify getting mentioned with podcasts as opposed to with music

Surprisingly, on YouTube, Coinbase is mostly being mentioned in the General Knowledge category

Jenn Im has partnered with a number of brands, including: HelloFresh, Audible, and Magic Spoon

Since April 2020, 514 Thought Leaders have mentioned Squarespace 3,377 times. YouTube represents 2,935 of those mentions

868 mentions of 'house update' or 'renovation update' by 400 Thought Leaders from January 2020 to April 2021

Between 2020-2021, Native (Deodorant) was mentioned over 800 times by 377 Thought Leaders

Over the last three years, 574 brands were involved with ASMR mukbang content, with a major spike in 2021

Over the last 12 months, HelloFresh has appeared in 964 mentions across 379 Thought Leaders

Between March 2020 to April 2021, there were 6,648 mentions of the terms "pregnancy announcement" or "having a baby"

3,706 videos dedicated to the art of coupon shopping

YouTube controlling 87% of April Fool's content

1,056 brands have appeared in The Hustle since August 2017

4,586 mentions for “Sanctuary” and "Home” in lifestyle and design content over the past 3 years

Over the last 12 months, Raycon has appeared in 3,329 mentions across 935 Thought Leaders

231 mentions of “Flat Earth" with content aimed at debunking Flat Earthers

6,795 mentions of WandaVision from 02/2019 to 03/2021 YouTube represents 5.1k of those mentions

41% in General Knowledge content 32% in the Tech content category

There are over 6k brands using affiliates and over 16k thought leaders making those deals come to light.