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Cookie-less future

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January 12, 2022
8
min read

5 ways to cookie-proof your 2022 marketing strategy

Shoshana Eilon
Here are some of the top predictions that put the cookie-less future as a central focus of the year ahead (collected via the ThoughtLeaders platform.)
November 11, 2021
8
min read

Breaking down first, second and third-party cookies

Shoshana Eilon
Google has announced that it will be banning all third-party cookies by 2023. This decision means that advertisers across the world are left in the lurch, and need to seriously rethink many of the digital advertising strategies they have relied on up to now. So what's next? This article dives into the difference between first, second and third party cookies, and looks at what alternatives come to replace them.
December 8, 2021
7
min read

How content creators can leverage the post-cookie world

Noam Yadin
There are a ton of articles around the web about companies needing to add influencer marketing into their marketing strategy in order to stand out in the cookie-less future, but there aren’t many guides for content creators about how they should be leveraging the new and improved post-cookie world. Here’s your guide to ruling online marketing in the cookie-less era:
October 28, 2021
10
min read

What we learned about the cookie-less revolution this month - October 2021

Shoshana Eilon
A new era is dawning for the web, and it's one where the all-encompassing cookies used by web browsers to track users around the internet are about to get a major kick in the teeth. Even though Google has pushed back its own deadline for stamping out third-party cookies from 2022 to 2023, the end is on the horizon. 
November 18, 2021
7
min read

The contextual advertising revolution

Shoshana Eilon
Here’s everything you need to know about how contextual advertising works, why it matters, and how your brand can take advantage of this huge shift in how marketers are reaching their audience.
December 1, 2021
7
min read

A-Z guide to the cookie-less future

Noam Yadin
With the decline of cookies and the move towards new kinds of digital advertising, there are a host of new terms for you to get your head around. We decided to break down the most important and helpful abbreviations to help you to navigate the new challenges of digital marketing - think of it as your go-to cookies abbreviation dictionary.
November 25, 2021
7
min read

Ad blockers offer advertisers a creative opportunity

Shoshana Eilon
Ad blockers represent a technology that challenges this status quo, allowing users to enjoy a different kind of internet experience - without excessive ads or data tracking. Essentially, ad blockers show people what a cookie-free internet could look like.
December 15, 2021
8
min read

The ultimate third-party cookies explainer, as told by Mean Girls memes

Noam Yadin
For most of us, ‘creating a marketing strategy that isn’t dependent on third-party cookies’ is at the top of our priority list for the upcoming year. Here’s your ultimate explainer for all the changes you need to know about - as told through the medium of Mean Girl memes.
December 22, 2021
8
min read

What we learned about the cookie-less revolution in November/December 2021

Noam Yadin
A few months back, Google announced that it was pushing the deadline for completing the third-party cookies ban - but instead of giving out a sigh of relief, take this time to understand the implications and how your brand can get ahead of the game. Here are some highlights from the last two months on how the slow but steady conversion evolved this month
January 6, 2022
6
min read

In 2022, we're all cookie-obsessed

Shoshana Eilon
Here are some of the top predictions that put the cookie-less future as a central focus of the year ahead (collected via the ThoughtLeaders platform.)
August 4, 2021
5
min read

Deepening the data pool

by Daniel Conn
Exciting updates - welcome Twitch to ThoughtLeaders, we are transcribing more and more podcasts and creating more filter options
October 7, 2021
6
min read

Breaking down our newest feature - Aggregation filter

by Daniel Conn
News/politics related podcasts have thrived! Let’s take a look at 5 top players in the podcasting news world.
December 16, 2020
5
min read

The thought leader that got me through 2020

by Daniel Conn
We asked the ThoughtLeaders team to reflect on the content creators that stood out to them this year and helped to get them through. 
January 21, 2021
6
min read

New VIPs - Gamers

by Daniel Conn
We are excited to announce the addition of two up and coming gaming creators !
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