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Content Trends Reports

The ThoughtLeaders platform allows us to track all sorts of trends in sponsorships and content on YouTube, podcasts and email newsletters. We use that data to pull insights and publish trend reports.
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December 22, 2021
7
min read

ThoughtLeaders in 2021: Quick recap

Noam Yadin
2021 was a big year for ThoughtLeaders - let's let the infographic do all the talking
December 14, 2021
7
min read

2021 in review: YouTube edition

Noam Yadin
There are a ton of articles around the web about companies needing to add influencer marketing into their marketing strategy in order to stand out in the cookie-less future, but there aren’t many guides for content creators about how they should be leveraging the new and improved post-cookie world. Here’s your guide to ruling online marketing in the cookie-less era:
January 20, 2021
4
min read

Influencer marketing trends to watch in 2021

Elsie Bernaiche
Check out the most important influencer marketing trends to watch in 2021. We’ve put together the big picture of what’s been happening on YouTube, podcast, and private e-newsletter in the past 3 years leading up to 2021 to give our readers insight into what will happen in 2021 - and what marketers should be doing to capitalize on these trends. 
December 10, 2020
5
min read

Our top Podcast Episode of 2020 - Simon Whistler 

Shoshana Eilon
Earlier this year, we launched a podcast to sit down with some of our favorite content creators, and find out what it takes to build an audience and a career out of their passion projects. 
March 11, 2021
4
min read

What happened to all the sourdough?

Shoshana Eilon
In spring 2020, if you weren’t baking sourdough, what were you doing with your time?
July 23, 2020
min read

Monkey see, monkey do: the rise of influencers and the "How To" video

Elsie Bernaiche
How To content is a foundational element of digital media and is only continuing to gain traction. For many communities that lack traditional resources, this content is vital for learning and gaining new skills. We’ve seen just how much traffic has been driven to online learning, certifications, and alternatives to university as the COVID pandemic eats into the typical academic calendar.
July 23, 2020
min read

How to create the perfect how to video

Shoshana Eilon
The How-To video has become a classic genre on YouTube, promising viewers a definitive guide on the best way to achieve the desired result. How-To videos done well can also be perfect opportunities for brand sponsorships.
March 24, 2020
min read

The Remote Work Trend Report

Lauren Mueller
We’re here to provide you with some exclusive data straight from the ThoughtLeaders’ platform to help your digital marketing team succeed while everyone is working from home.
February 4, 2021
6
min read

Why Do Gaming Brands Love YouTube?

Max Rochman
After many years of struggle, Youtube now stands as a prime advertiser for gaming companies as well as becoming the #2 website for streaming gameplay content and having 100 billion hours of gaming content being watched in 2020.But why do gaming brands love Youtube?
July 7, 2021
9
min read

The rise of athleisure: 4 clothing brands that capitalized on the athleisure trend

Noam Yadin
Athleisure flourished during the pandemic! Take a look at how 4 clothing brands that jumped on the athleisure trend did in 2020-2021.
May 27, 2020
8
min read

The fitness fixation sweeping the nation

Elsie Bernaiche
The ultimate Fitness, Workout and Tracking Trend Report
April 7, 2021
5
min read

Early Bird Catches the Sponsorship Worm

Max Rochman
A look at influencer marketing and sponsorships
June 11, 2020
8
min read

Content creators of color that inspire: Building black communities online

Elsie Bernaiche
At ThoughtLeaders we alone can’t break the wall of injustice that has stood tall for centuries - but we can try our best to make a dent. We can, like with this article, raise the profiles of content creators of color. But we also recognize that really isn’t enough. We would like to make sure that more sponsorship money is getting into the hands of creators of color, so if you are a brand that shares that goal or if you are a creator of color reach out to us and we will do our utmost to make that happen.
June 10, 2021
5
min read

Coming out: a YouTube movement for the history books

Elsie Bernaiche
2021 has become a pivotal year for the LGBTQ+ community as this year welcomed the most “coming out” videos uploaded to YouTube than ever before.
June 25, 2020
min read

How Buzzfeed killed the Celebrity Chef: The Rise of Tasty

Shoshana Eilon
The overhead shot has long been the preferred framing for Instagram’s army of foodies, as you’ll know if you’ve even found yourself at brunch surrounded by micro-influencers standing on chairs to capture their food at the perfect angle. Somewhere along the way, someone decided that this framing could work not just for the finished product but for the food prep itself. That’s when Tasty, the Buzzfeed food channel, stepped onto the scene and became an internet phenomenon. 
April 7, 2021
5
min read

Top 8 entrepreneurship podcasts

Blake Zeve
Here is our top 8 entrepreneurship podcasts for your listening and enjoyment needs
March 25, 2021
5
min read

6 Crossover Stars of YouTube and Podcasts 

Eitan Ellis
Here are our favourite 6 crossover stars of YouTube and Podcasts
May 13, 2021
5
min read

YouTube foodies and their brand sponsorships

Noam Yadin
YouTube and food seem to go hand-in-hand - how do brands use this space to promote their products?
August 20, 2020
min read

The podcast trend you don’t want to sleep on

Shoshana Eilon
I’ve spent the last month or so trying out some of the most popular podcasts for nodding off. Here’s the rundown on what managed to put me asleep.
May 20, 2020
min read

Obese or obsessed? American health & wellness culture

Elsie Bernaiche
In this industry report, we’re taking a look at key dieting apps and how they’re sponsoring over time to not only attract new customers, but build a cult following that drives organic mentions for them.
June 3, 2020
min read

Going Live! Gathering remotely in the age of Covid

Daniel Conn
In this article we’re going to be looking at references to different forms of remote digital gatherings including webinars, livestreams and the newly established category of online / virtual events.
March 4, 2021
7
min read

Parenting in the Pandemic

Shoshana Eilon
Here we dive into some of those trends to better understand what parents across the world have been struggling with during the past year: 
December 9, 2020
5
min read

What do content creators care about? 

Shoshana Eilon
A few months ago, we started a survey to talk to content creators, and find out what their experiences have been like over the past year, from the impact of Covid-19 to the ongoing headaches of securing brand sponsors. 
April 29, 2021
4
min read

Niche Genres That Thrived During the Pandemic

Noam Yadin
How did content creators adapt their content to the current situation and to maintain their sponsorships ?
April 21, 2021
5
min read

5 Podcasts for Female Founders

Tamar Rubin
5 essential podcasts for female founders that are guaranteed to give your business a boost.
June 24, 2021
9
min read

Top 5 travel vloggers on YouTube

Flora Katz Andrade
YouTube is filled with travel vloggers who document their adventures around the world, highlighting the good, the bad, the yummy and the lost in translation moments. Here are the top 5 best travel vloggers.
May 27, 2021
4
min read

From a small space to Squarespace

Noam Yadin
Check out this overview of Squarespace's sponsorship marketing strategy. Infographic included inside of Squarespace on YouTube!
May 20, 2021
5
min read

YouTube's top 6 music teachers

Eitan Ellis
For the first time ever, we have the unique ability to teach ourselves musical instruments, free of charge, under the virtual tutelage of a passionate pro - thanks to the top 6 YouTube Musicians!
May 6, 2021
5
min read

Jumping on trends

Elsie Bernaiche
Here are the keys to understanding how topics pick up speed over time
June 16, 2021
5
min read

My journey through queer YouTube

Jenny Codron
Growing up in a Jewish community in Argentina, the idea of being queer wasn't talked about or even considered. YouTube helped me find a community, became my support system and gave me the confidence to open up about my own sexuality.
November 19, 2021
10
min read

Dislikes disappearing on YouTube: What does this mean for viewers, creators and brands

Noam Yadin
YouTube has recently announced that they are making the dislike count private (only visible for the specific creator) in order to protect creators - but this button shows a lot more than just a thumbs down for viewers, creators and brands. However, YouTube has seemingly not considered what the 'thumbs down' tells us about audience behavior on YouTube and how this varies across different types of content. ‍
September 1, 2021
8
min read

Wellness supplements that successfully capitalized on YouTube

Noam Yadin
YouTube is probably the best platform for promoting wellness supplements - not only is it the second-biggest search engine in the world but it's a great way to get a more ‘honest’ review by someone you trust. Brands have found ways to cater to a wide range of categories on YouTube, including fitness channels, travel vloggers, makeup moguls, and more. Here are 4 wellness supplement brands that successfully capitalized on the health & wellness trend on YouTube:
August 4, 2021
5
min read

Deepening the data pool

by Daniel Conn
Exciting updates - welcome Twitch to ThoughtLeaders, we are transcribing more and more podcasts and creating more filter options
October 7, 2021
6
min read

Breaking down our newest feature - Aggregation filter

by Daniel Conn
News/politics related podcasts have thrived! Let’s take a look at 5 top players in the podcasting news world.
December 16, 2020
5
min read

The thought leader that got me through 2020

by Daniel Conn
We asked the ThoughtLeaders team to reflect on the content creators that stood out to them this year and helped to get them through. 
January 21, 2021
6
min read

New VIPs - Gamers

by Daniel Conn
We are excited to announce the addition of two up and coming gaming creators !
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