At ThoughtLeaders we alone can’t break the wall of injustice that has stood tall for centuries - but we can try our best to make a dent. We can, like with this article, raise the profiles of content creators of color. But we also recognize that really isn’t enough. We would like to make sure that more sponsorship money is getting into the hands of creators of color, so if you are a brand that shares that goal or if you are a creator of color reach out to us and we will do our utmost to make that happen.

Check out the most important influencer marketing trends to watch in 2021. We’ve put together the big picture of what’s been happening on YouTube, podcast, and private e-newsletter in the past 3 years leading up to 2021 to give our readers insight into what will happen in 2021 - and what marketers should be doing to capitalize on these trends. 

YouTube and food seem to go hand-in-hand - how do brands use this space to promote their products?

We’re here to provide you with some exclusive data straight from the ThoughtLeaders’ platform to help your digital marketing team succeed while everyone is working from home.

In this industry report, we’re taking a look at key dieting apps and how they’re sponsoring over time to not only attract new customers, but build a cult following that drives organic mentions for them.

The ultimate Fitness, Workout and Tracking Trend Report

In this article we’re going to be looking at references to different forms of remote digital gatherings including webinars, livestreams and the newly established category of online / virtual events.

It wasn’t that long ago that we were celebrating marriage equality - and in 2020 to have a decision on upholding gender discrimination protections in the workplace be so hotly debated, it’s clear the LGBTQ community has a long path ahead to ensuring on a legal platform, they stand equal. But on a socio-organizational level, this community has embraced the power of online connection to develop a network of informative, entertaining, and relatable content that has spread far beyond the screens of LGBTQ folks. 

The overhead shot has long been the preferred framing for Instagram’s army of foodies, as you’ll know if you’ve even found yourself at brunch surrounded by micro-influencers standing on chairs to capture their food at the perfect angle. Somewhere along the way, someone decided that this framing could work not just for the finished product but for the food prep itself. That’s when Tasty, the Buzzfeed food channel, stepped onto the scene and became an internet phenomenon. 

The How-To video has become a classic genre on YouTube, promising viewers a definitive guide on the best way to achieve the desired result. How-To videos done well can also be perfect opportunities for brand sponsorships.

How To content is a foundational element of digital media and is only continuing to gain traction. For many communities that lack traditional resources, this content is vital for learning and gaining new skills. We’ve seen just how much traffic has been driven to online learning, certifications, and alternatives to university as the COVID pandemic eats into the typical academic calendar.

I’ve spent the last month or so trying out some of the most popular podcasts for nodding off. Here’s the rundown on what managed to put me asleep.

Back to school is one of the major annual events in the retail calendar. Its seasonality is wrapped up in the phrase itself as the end of each summer brings a rush of activity to send students of all ages into their new semesters fully equipped.

In this report we’re going to be looking at the commercial side of ASMR and why it may be too good a category for brands for us to keep quiet about.

We’ve done a thorough analysis of each one of the top 10 nominees for Creator of the Year to show you their strategies to success.

Today, we’re going to find out how by using Google trends we can find your next content idea and along with the ThoughtLeaders platform we’ll show you how valuable this info can be. 

Sponsorship Marketing has become an industry. But what does the data reveal?

A few months ago, we started a survey to talk to content creators, and find out what their experiences have been like over the past year, from the impact of Covid-19 to the ongoing headaches of securing brand sponsors. 

Earlier this year, we launched a podcast to sit down with some of our favorite content creators, and find out what it takes to build an audience and a career out of their passion projects. 

In this article we look at certain aspects of the new 24/7 home reality and how that has affected what we do.

Which are the family channels we'll keep our eyes on this year?

After many years of struggle, Youtube now stands as a prime advertiser for gaming companies as well as becoming the #2 website for streaming gameplay content and having 100 billion hours of gaming content being watched in 2020.But why do gaming brands love Youtube?

As we enter Women’s History Month, we’d like to take the opportunity to highlight 3 top female YouTube creators who are currently triumphing the sponsorship space - and who’s channels you should check out right now. 

Here we dive into some of those trends to better understand what parents across the world have been struggling with during the past year: 

In spring 2020, if you weren’t baking sourdough, what were you doing with your time?

Here are our favourite 6 crossover stars of YouTube and Podcasts

A look at influencer marketing and sponsorships

Here is our top 8 entrepreneurship podcasts for your listening and enjoyment needs

5 essential podcasts for female founders that are guaranteed to give your business a boost.

How did content creators adapt their content to the current situation and to maintain their sponsorships ?

Find out what the dangers of being a Youtuber are and how to not fall into the common pitfalls.