Content Trends Reports

The ThoughtLeaders platform allows us to track all sorts of trends in sponsorships and content on YouTube, podcasts and email newsletters. We use that data to pull insights and publish trend reports.
November 26, 2020
5
min read

How to get more views on YouTube with Google Trends 

by Daniel Conn
Today, we’re going to find out how by using Google trends we can find your next content idea and along with the ThoughtLeaders platform we’ll show you how valuable this info can be. 
December 2, 2020
5
min read

The single most important factor in successful sponsorship

by Daniel Conn
Sponsorship Marketing has become an industry. But what does the data reveal?
December 9, 2020
5
min read

What do content creators care about? 

by Daniel Conn
A few months ago, we started a survey to talk to content creators, and find out what their experiences have been like over the past year, from the impact of Covid-19 to the ongoing headaches of securing brand sponsors. 
January 20, 2021
4
min read

Influencer marketing trends to watch in 2021

by Daniel Conn
Check out the most important influencer marketing trends to watch in 2021. We’ve put together the big picture of what’s been happening on YouTube, podcast, and private e-newsletter in the past 3 years leading up to 2021 to give our readers insight into what will happen in 2021 - and what marketers should be doing to capitalize on these trends. 
January 27, 2021
3
min read

What did staying at home in 2020 do for our content consumption?

by Daniel Conn
In this article we look at certain aspects of the new 24/7 home reality and how that has affected what we do.
January 27, 2021
4
min read

Top 5 Family Channels that we’ll be watching this year

by Daniel Conn
Which are the family channels we'll keep our eyes on this year?
February 4, 2021
6
min read

Why Do Gaming Brands Love YouTube?

by Daniel Conn
After many years of struggle, Youtube now stands as a prime advertiser for gaming companies as well as becoming the #2 website for streaming gameplay content and having 100 billion hours of gaming content being watched in 2020.But why do gaming brands love Youtube?
October 21, 2020
5
min read

Shhh..keep this sponsorship category quiet

by Daniel Conn
In this report we’re going to be looking at the commercial side of ASMR and why it may be too good a category for brands for us to keep quiet about.
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