Content Trends Reports

The ThoughtLeaders platform allows us to track all sorts of trends in sponsorships and content on YouTube, podcasts and email newsletters. We use that data to pull insights and publish trend reports.
Back to blog
May 27, 2020
8
min read

The fitness fixation sweeping the nation

Elsie Bernaiche
The ultimate Fitness, Workout and Tracking Trend Report
September 1, 2021
8
min read

Wellness supplements that successfully capitalized on YouTube

Noam Yadin
YouTube is probably the best platform for promoting wellness supplements - not only is it the second-biggest search engine in the world but it's a great way to get a more ‘honest’ review by someone you trust. Brands have found ways to cater to a wide range of categories on YouTube, including fitness channels, travel vloggers, makeup moguls, and more. Here are 4 wellness supplement brands that successfully capitalized on the health & wellness trend on YouTube:
August 26, 2021
6
min read

What's trending? Probiotics, pandemic and predictions

Blake Zeve
Since the global pandemic spread like wildfire, people scrambled for answers and, most importantly, for ways to stay healthy and resist getting infected. One of the most common 'cures' being mentioned- probiotics.
May 20, 2021
5
min read

YouTube's top 6 music teachers

Eitan Ellis
For the first time ever, we have the unique ability to teach ourselves musical instruments, free of charge, under the virtual tutelage of a passionate pro - thanks to the top 6 YouTube Musicians!
March 24, 2020
min read

The Remote Work Trend Report

Lauren Mueller
We’re here to provide you with some exclusive data straight from the ThoughtLeaders’ platform to help your digital marketing team succeed while everyone is working from home.
May 20, 2020
min read

Obese or obsessed? American health & wellness culture

Elsie Bernaiche
In this industry report, we’re taking a look at key dieting apps and how they’re sponsoring over time to not only attract new customers, but build a cult following that drives organic mentions for them.
June 3, 2020
min read

Going Live! Gathering remotely in the age of Covid

Daniel Conn
In this article we’re going to be looking at references to different forms of remote digital gatherings including webinars, livestreams and the newly established category of online / virtual events.
June 18, 2020
min read

We’re Here, We’re Queer: LGBTQ creators and communities

Elsie Bernaiche
It wasn’t that long ago that we were celebrating marriage equality - and in 2020 to have a decision on upholding gender discrimination protections in the workplace be so hotly debated, it’s clear the LGBTQ community has a long path ahead to ensuring on a legal platform, they stand equal. But on a socio-organizational level, this community has embraced the power of online connection to develop a network of informative, entertaining, and relatable content that has spread far beyond the screens of LGBTQ folks. 
June 25, 2020
min read

How Buzzfeed killed the Celebrity Chef: The Rise of Tasty

Shoshana Eilon
The overhead shot has long been the preferred framing for Instagram’s army of foodies, as you’ll know if you’ve even found yourself at brunch surrounded by micro-influencers standing on chairs to capture their food at the perfect angle. Somewhere along the way, someone decided that this framing could work not just for the finished product but for the food prep itself. That’s when Tasty, the Buzzfeed food channel, stepped onto the scene and became an internet phenomenon. 
July 23, 2020
min read

How to create the perfect how to video

Shoshana Eilon
The How-To video has become a classic genre on YouTube, promising viewers a definitive guide on the best way to achieve the desired result. How-To videos done well can also be perfect opportunities for brand sponsorships.
July 23, 2020
min read

Monkey see, monkey do: the rise of influencers and the "How To" video

Elsie Bernaiche
How To content is a foundational element of digital media and is only continuing to gain traction. For many communities that lack traditional resources, this content is vital for learning and gaining new skills. We’ve seen just how much traffic has been driven to online learning, certifications, and alternatives to university as the COVID pandemic eats into the typical academic calendar.
July 30, 2020
min read

How Trends Start 

Orli Levitt
August 20, 2020
min read

The podcast trend you don’t want to sleep on

Shoshana Eilon
I’ve spent the last month or so trying out some of the most popular podcasts for nodding off. Here’s the rundown on what managed to put me asleep.
August 27, 2020
min read

Back to School

Daniel Conn
Back to school is one of the major annual events in the retail calendar. Its seasonality is wrapped up in the phrase itself as the end of each summer brings a rush of activity to send students of all ages into their new semesters fully equipped.
October 21, 2020
5
min read

Shhh..keep this sponsorship category quiet

Daniel Conn
In this report we’re going to be looking at the commercial side of ASMR and why it may be too good a category for brands for us to keep quiet about.
October 29, 2020
5
min read

Our take on the Streamy Award nominees for Creator of the Year

Elsie Bernaiche
We’ve done a thorough analysis of each one of the top 10 nominees for Creator of the Year to show you their strategies to success.
November 26, 2020
5
min read

How to get more views on YouTube with Google Trends 

Amit Altman
Today, we’re going to find out how by using Google trends we can find your next content idea and along with the ThoughtLeaders platform we’ll show you how valuable this info can be. 
December 2, 2020
5
min read

The single most important factor in successful sponsorship

Daniel Conn
Sponsorship Marketing has become an industry. But what does the data reveal?
December 9, 2020
5
min read

What do content creators care about? 

Shoshana Eilon
A few months ago, we started a survey to talk to content creators, and find out what their experiences have been like over the past year, from the impact of Covid-19 to the ongoing headaches of securing brand sponsors. 
December 10, 2020
5
min read

Our top Podcast Episode of 2020 - Simon Whistler 

Shoshana Eilon
Earlier this year, we launched a podcast to sit down with some of our favorite content creators, and find out what it takes to build an audience and a career out of their passion projects. 
January 27, 2021
3
min read

What did staying at home in 2020 do for our content consumption?

Daniel Conn
In this article we look at certain aspects of the new 24/7 home reality and how that has affected what we do.
January 27, 2021
4
min read

Top 5 Family Channels that we’ll be watching this year

Sydney Brobjorg
Which are the family channels we'll keep our eyes on this year?
February 4, 2021
6
min read

Why Do Gaming Brands Love YouTube?

Max Rochman
After many years of struggle, Youtube now stands as a prime advertiser for gaming companies as well as becoming the #2 website for streaming gameplay content and having 100 billion hours of gaming content being watched in 2020.But why do gaming brands love Youtube?
March 4, 2021
4
min read

Top 3 Female YouTube Creators We’re Loving Right Now

Maya Tauber
As we enter Women’s History Month, we’d like to take the opportunity to highlight 3 top female YouTube creators who are currently triumphing the sponsorship space - and who’s channels you should check out right now. 
March 4, 2021
7
min read

Parenting in the Pandemic

Shoshana Eilon
Here we dive into some of those trends to better understand what parents across the world have been struggling with during the past year: 
March 11, 2021
4
min read

What happened to all the sourdough?

Shoshana Eilon
In spring 2020, if you weren’t baking sourdough, what were you doing with your time?
March 25, 2021
5
min read

6 Crossover Stars of YouTube and Podcasts 

Eitan Ellis
Here are our favourite 6 crossover stars of YouTube and Podcasts
April 7, 2021
5
min read

Early Bird Catches the Sponsorship Worm

Max Rochman
A look at influencer marketing and sponsorships
April 7, 2021
5
min read

Top 8 entrepreneurship podcasts

Blake Zeve
Here is our top 8 entrepreneurship podcasts for your listening and enjoyment needs
April 21, 2021
5
min read

5 Podcasts for Female Founders

Tamar Rubin
5 essential podcasts for female founders that are guaranteed to give your business a boost.
April 29, 2021
4
min read

Niche Genres That Thrived During the Pandemic

Noam Yadin
How did content creators adapt their content to the current situation and to maintain their sponsorships ?
April 29, 2021
5
min read

The Dangers of Being a YouTuber

Amit Altman
Find out what the dangers of being a Youtuber are and how to not fall into the common pitfalls.
May 27, 2021
3
min read

Read between the lines

by Daniel Conn
Introducing an exciting addition to the ThoughtLeaders' platform, podcast transcripts!
June 3, 2021
5
min read

ThoughtLeaders’ VIP Program: The newest additions

by Daniel Conn
Welcoming the newest additions to the ThoughtLeaders’ VIP Program! Our VIP program helps creators make profit from their high quality content.
August 4, 2021
5
min read

Deepening the data pool

by Daniel Conn
Exciting updates - welcome Twitch to ThoughtLeaders, we are transcribing more and more podcasts and creating more filter options
No more results found

Want to discuss what ThoughtLeaders can do for your brand?

Request a Demo

Want to discuss what ThoughtLeaders can do for your brand?

1/3

Which option best describes you?

← Back
2/3

What aspect of our tool interests you most?

← Back
2/3

What aspect of our tool interests you most?

3/3

Got it! Let us know of any additional details and our Strategists will be with you shortly:

All fields with (*) must be completed in order to submit
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Book a Demo

Thanks! We'll be in touch soon.
Oops! Something went wrong.