Content Trends

The ThoughtLeaders platform allows us to track all sorts of trends in sponsorships and content on YouTube, podcasts and email newsletters. We use that data to pull insights and publish trend reports.

How to get more views on YouTube with Google Trends 

November 26, 2020
Today, we’re going to find out how by using Google trends we can find your next content idea and along with the ThoughtLeaders platform we’ll show you how valuable this info can be. 

How to Vet an Influencer: a performance-based approach

November 20, 2020
At ThoughtLeaders, we're inspired by the power of influencer marketing, so we've made it our mission to help everyone from creators, talent managers, and marketers alike find the right relationships that drive success. We'll get you up to speed on executing the most ROI-efficient influencer campaigns and how to address your brand's unique needs. Click thru to read more.

Why your marketing budget should include brand partnerships & sponsorships in 2021

November 12, 2020
An in-depth research on why brand partnerships and sponsored content are well worth your investment.

How to create the perfect how to video

November 6, 2020
The How-To video has become a classic genre on YouTube, promising viewers a definitive guide on the best way to achieve the desired result. How-To videos done well can also be perfect opportunities for brand sponsorships.

Monkey see, monkey do: the rise of influencers and the "How To" video

November 6, 2020
How To content is a foundational element of digital media and is only continuing to gain traction. For many communities that lack traditional resources, this content is vital for learning and gaining new skills. We’ve seen just how much traffic has been driven to online learning, certifications, and alternatives to university as the COVID pandemic eats into the typical academic calendar.

Influencer Marketing Checklist

November 6, 2020
This checklist covers the basics of marketing strategy all the way to tracking and measuring results and everything in between - you’re welcome <3 

The podcast trend you don’t want to sleep on

November 6, 2020
I’ve spent the last month or so trying out some of the most popular podcasts for nodding off. Here’s the rundown on what managed to put me asleep.

Everything you wanted to know about Podcasts but were afraid to ask

November 6, 2020
As more and more brands look to podcast sponsorship and more and more podcasters seek to make a living from it, here are some key elements you need to know

Shhh..keep this sponsorship category quiet

October 21, 2020
In this report we’re going to be looking at the commercial side of ASMR and why it may be too good a category for brands for us to keep quiet about.

Repetition, Repetition, Repetition: How to tell if a brand's sponsorship strategy is successful

October 8, 2020
When coming up with a sponsored content strategy that works, it’s not enough to just look at the success of individual channels. Once you’ve found what works, it’s time to look at how to make these results replicable and scalable. 

The Language of Success - How to measure your online campaign

October 4, 2020
These are the fundamentals, or ABCs, of marketing.

2 quarters in: How has DTC done this summer?

September 24, 2020
The question we return to now is whether there would be a bounce back in Q3 2020.

Discovering the right influencer discovery platform

September 18, 2020
A rundown of some of the best influencer discovery platforms on the market

Can you really get catfished in marketing?

September 15, 2020
If you’re looking to avoid having the awkward conversation with your boss as to why you spent $10,000 on instagrambots last quarter, we’re here to break down the signs of a fake influencer, how to avoid them, and how to go one step further and vet your creators systematically to get the most out of every marketing dollar your brand spends. 

Message from the editor: On our passion for the passion economy

September 10, 2020
2020 has thus far been defined by COVID-19, but in the history books we may very well refer to this year as a pivotal moment in economic development with the birth of the passion economy. 

Back to School

August 27, 2020
Back to school is one of the major annual events in the retail calendar. Its seasonality is wrapped up in the phrase itself as the end of each summer brings a rush of activity to send students of all ages into their new semesters fully equipped.

A little competition never hurt anyone

August 6, 2020
Here are some fail-safe strategies for learning from your competitor’s sponsorship history

The VPN Wars

August 3, 2020
There has been an explosion in VPNs in the content we consume, driven in recent years by a tense and relentless battleground for VPN supremacy.This is…..the VPN wars

Playing hardball: sports marketing during COVID-19

August 2, 2020
COVID-19 has been unprecedented in many ways - and we are still counting new records and measuring historical benchmarks as 2020 progresses. The professional sports industry is perhaps one of the few that was least-prepared for a worldwide pandemic such as this - but in equal measure has been one of the fastest to bounce back with an entirely new game.

How Trends Start 

August 2, 2020

Want to discuss what ThoughtLeaders can do for your brand?

Request a Demo