Content Trends

November 26, 2020

Today, we’re going to find out how by using Google trends we can find your next content idea and along with the ThoughtLeaders platform we’ll show you how valuable this info can be. 

November 20, 2020

At ThoughtLeaders, we're inspired by the power of influencer marketing, so we've made it our mission to help everyone from creators, talent managers, and marketers alike find the right relationships that drive success. We'll get you up to speed on executing the most ROI-efficient influencer campaigns and how to address your brand's unique needs. Click thru to read more.

November 12, 2020

An in-depth research on why brand partnerships and sponsored content are well worth your investment.

November 6, 2020

The How-To video has become a classic genre on YouTube, promising viewers a definitive guide on the best way to achieve the desired result. How-To videos done well can also be perfect opportunities for brand sponsorships.

November 6, 2020

How To content is a foundational element of digital media and is only continuing to gain traction. For many communities that lack traditional resources, this content is vital for learning and gaining new skills. We’ve seen just how much traffic has been driven to online learning, certifications, and alternatives to university as the COVID pandemic eats into the typical academic calendar.

November 6, 2020

This checklist covers the basics of marketing strategy all the way to tracking and measuring results and everything in between - you’re welcome <3 

November 6, 2020

I’ve spent the last month or so trying out some of the most popular podcasts for nodding off. Here’s the rundown on what managed to put me asleep.

November 6, 2020

As more and more brands look to podcast sponsorship and more and more podcasters seek to make a living from it, here are some key elements you need to know

October 21, 2020

In this report we’re going to be looking at the commercial side of ASMR and why it may be too good a category for brands for us to keep quiet about.

October 8, 2020

When coming up with a sponsored content strategy that works, it’s not enough to just look at the success of individual channels. Once you’ve found what works, it’s time to look at how to make these results replicable and scalable. 

October 4, 2020

These are the fundamentals, or ABCs, of marketing.

September 24, 2020

The question we return to now is whether there would be a bounce back in Q3 2020.

September 18, 2020

A rundown of some of the best influencer discovery platforms on the market

September 15, 2020

If you’re looking to avoid having the awkward conversation with your boss as to why you spent $10,000 on instagrambots last quarter, we’re here to break down the signs of a fake influencer, how to avoid them, and how to go one step further and vet your creators systematically to get the most out of every marketing dollar your brand spends. 

September 10, 2020

2020 has thus far been defined by COVID-19, but in the history books we may very well refer to this year as a pivotal moment in economic development with the birth of the passion economy. 

August 27, 2020

Back to school is one of the major annual events in the retail calendar. Its seasonality is wrapped up in the phrase itself as the end of each summer brings a rush of activity to send students of all ages into their new semesters fully equipped.

August 6, 2020

Here are some fail-safe strategies for learning from your competitor’s sponsorship history

August 3, 2020

There has been an explosion in VPNs in the content we consume, driven in recent years by a tense and relentless battleground for VPN supremacy.This is…..the VPN wars

August 2, 2020

COVID-19 has been unprecedented in many ways - and we are still counting new records and measuring historical benchmarks as 2020 progresses. The professional sports industry is perhaps one of the few that was least-prepared for a worldwide pandemic such as this - but in equal measure has been one of the fastest to bounce back with an entirely new game.

August 2, 2020