Brand Stories

We dive deep into a brand's relationship with the world of sponsored content and look into their marketing and advertising strategies. In these articles, we show examples of their YouTube, podcast, and email. newsletter sponsorships as well as dig up insights from our data.

More than just ice cream: Ben & Jerry’s and the marketing revolution

November 20, 2020
The inside scoop on how Ben & Jerry's achieves brand awareness success!

Raycon, a rising star in influencer marketing

November 20, 2020
Raycon launched into the industry, quickly outpacing their more established competitors specifically through the use of sponsored content. Raycon is dominating 3 of the 4 major content verticals that we are seeing an ROI for audio brands across YouTube and podcast primarily. Raycon has also identified other brands that appeal to Raycon’s target consumer, such as Squarespace and Skillshare, and are optimizing their brand messaging through sponsoring only the top performing channels for these brands.

Our take on the Streamy Award nominees for Creator of the Year

November 6, 2020
We’ve done a thorough analysis of each one of the top 10 nominees for Creator of the Year to show you their strategies to success.

ThredUp - Creating Conscious Consumers One T-Shirt At A Time 

September 3, 2020
While most retailers took a massive hit as a result of COVID-19, thredUP is one of the few companies that came out on top. Check out this article to learn more about how this company is making a splash in both the world of sustainable fashion and sponsorships!

BarkBox: Finding a Dog-Shaped Silver Lining to COVID-19

July 30, 2020
The combination of new dog owners and existing pet owners being forced to stay home throughout the COVID-19 crisis created a perfect opportunity for BarkBox to shine. Like many DTC companies and other subscription-based services, BarkBox saw an increase in business as their service which was once deemed as merely a more convenient option to going to the store became a way for people to stay safe. As BarkBox’s business increased in March, so did their presence online.

How Nike got woke

June 11, 2020

Is HelloFresh still blooming?

May 28, 2020
Our study of HelloFresh and its sponsorship game plan

Is Withings balancing it all?

May 28, 2020
An in-depth analysis of Withings' sponsorship approach

Is Athletic Greens on the right track?

May 21, 2020
An analysis of Athletic Greens' marketing strategy

How is Four Sigmatic boosting their brand awareness?

May 21, 2020
An in-depth research on Four Sigmatic's marketing strategy

Has ClickFunnels nailed the strategy game?

May 14, 2020
A study on ClickFunnels sponsoring strategy

Has Klaviyo found the key to a successful sponsored content strategy?

May 14, 2020
A close look at Klaviyo's sponsored content strategy

Is ASUS the king of gaming?

May 6, 2020
Deep dive into ASUS' appearance in content

Why is no one talking about Quibi?

March 12, 2020
In the ever growing Game of Thrones that is the streaming wars that are just getting going and are looking likely to dominate the next decade, there is a new player that everyone is talking about. Or are they?

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