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Do you love shopping? Do you love saving money on your purchases? If so, you’ve probably already heard about Fetch Rewards - a mobile application for earning points and rewards on purchases. All you have to do is scan receipts or e-receipts from pretty much any store in the Fetch app, and see your points rack up. These points can then be redeemed at hundreds of popular stores and restaurants. Today, Fetch Rewards has over 11 million monthly active users - so how did they reach this feat?
Wes Schroll, an entrepreneur from a very young age, wrote up a business plan for what is known today as Fetch Rewards during his sophomore year at the University of Wisconsin-Madison. Where did he get the idea? Well, while moving into his first apartment and shopping for his own groceries, Schroll wondered “why are stores asking [me] to sign up for frequent-shopper programs instead of the brands [I’m] far more loyal to”? He ultimately decided to drop out of university in order to fully commit to building his company.
Over the years, Wes Schroll and his co-founder, Tyler Kennedy, continued to seek easy ways for consumers to save money on everyday purchases (you know, usual grocery runs, home essentials, or health products). This has led them to build relationships with popular brands and amplify their marketing by embracing a diverse strategy - which included programmatic advertising, affiliate partnerships and of course, influencer marketing.
To date, Fetch Rewards has partnered with over 300 thought leaders. The format they appeared in the most is YouTube, and most of their mentions appear in technology content.
They have dabbed into podcast sponsorships in the past - however have not found the same level of success as they achieved via YouTube partnerships. They recently sponsored The Viall Files and No Chaser with Timothy DeLaGhetto.
Fetch Rewards began sponsoring videos on YouTube in 2018. Across 300 different channels, the brand has attracted a total of 162M views, which breaks down as an average of 25K views.
One of the first channels Fetch Rewards sponsored was One Big Happy Life, specifically their video - 8 Money Tips to Help You Stay on Track with Your Saving Goals. Throughout the years, they continued partnering with saving and budgeting channels, while dipping their toes in many other categories on YouTube. The sponsored video that received the most views is actually food-focused - Matt Stonie’s Which Chicken Sandwich is really the BEST? - which received over 10M views!
Although this sponsorship is obviously a male, foodie creator, Fetch Rewards in general has seen the most success with female lifestyle channels, especially female YouTubers focusing on food content or family content. For example, Fetch Rewards has sponsored But First, Coffee 10 times and has racked up over 2M views.
It’s interesting to note that when it comes to YouTube sponsorships, Fetch Rewards is a big fan of long-term partnerships. There are a number of creators that have partnered with this brand for over two years, including Clifford Owusu, But First, Coffee, and Adam Ragusea. This allows the brand to establish brand ambassadors they can trust and show successful conversion rates.
According to our data, Fetch Rewards started dabbing into podcast sponsorships back in 2019. One of their first partnerships was with The His & Her Money Show: Managing Money, Marriage and Everything in Between, specifically their episode How a Career Fair at High School Inspired Rashuana to Build Wealth in Real Estate.
Since 2019, Fetch Rewards have sponsored a number of podcasts, especially in the lifestyle field. However, as mentioned above, it seems podcast listeners aren’t too eager to give Fetch Rewards a try as the brand didn’t see great conversions through this format.
It’s safe to say that Fetch Rewards is constantly keeping their foot on the gas pedal, especially when it comes to getting their customers the best deals and partnering with the right influencers. So, what’s next for this brand?
We know that Fetch Rewards has seen a lot of success with their female lifestyle channel partnerships, but they have recently started tapping into more male creators and content, such as upping their male foodie sponsorships, male lifestyle sponsorships and even giving a major push in the sports realm.
Here’s a great example - the brand recently sponsored Harrison Nevel, a male lifestyle YouTuber with a love for buying shoes. They saw great success with this partnership and are looking forward to partnering with more influencers in this field.
This change in direction proves that Fetch Rewards’ service is relevant for pretty much anyone - I mean who doesn’t love getting money for shopping? Although men are less-known for their shopping habits, they also get their fair share of receipts. Clearly the brand understands that viewers of male food channels or male lifestyle channels are likely to be influenced to buy some goods (cough, cough receipts).
Fetch Rewards isn’t only partnering with influencers, they are also collaborating with brands. The brand quickly realized that “when CPGs were talking about their ‘customers’, they were largely talking about the retailers that sold their products. Since CPGs largely don’t sell directly to consumers, they were always one step removed from the consumer level”. Fetch understood that it has an opportunity to offer that “one on one relationship on the consumer level”, which enables the brand to truly understand the “individual consumer’s value to their brand”.
The brand has already collaborated with a number of well-known brands, including Kodiak and Barilla, and it doesn't look like they are slowing down.
Fetch Rewards’ influencer marketing strategy of partnering with the right influencers succeeded in tailoring the value of the product to the target audience and ultimately increasing brand awareness and customers. Fetch Rewards continues to prove that the skies are the limit, and everyone loves discounts.
If you believe your content is a perfect fit for Fetch Rewards, click here to explore this sponsorship opportunity.
Are you a brand interested in learning more about Fetch Rewards’ marketing strategy and what you can take from this for your own sponsorship initiatives? Click here to get more information.
