Our Mission

The world of sponsored content has exploded over the past few years.
With so many brands and content creators now working in this space, it’s often difficult to know where to start and how to scale and succeed. ThoughtLeaders helps both advertisers and publishers to navigate this ever-growing industry.

Who we are?

Sponsorship intelligence is the power that fuels our company

We are data junkies, and luckily we have a lot of it: our platform collates data scraped from 10 million content pieces every day. We analyze the connections between thought leaders and brands to identify content trends and growth strategies.

With our platform, we can see which partnerships are most successful, and use these patterns to help our clients make decisions that are powered by data rather than guesswork.

Approach

Quality content has always been central to what we do.

Content creation is at the heart of our origin story. We started as content creators with a passion project: a blog, that went on to spawn a newsletter, which eventually turned into a podcast. Once brands started to get interested, we realized the intrinsic relationship between great content and savvy branding. We launched ThoughtLeaders to help content creators like ourselves turn their side hustle into a sustainable business. From there, we built out a branded content marketplace, a media buying agency, a talent management service, and, most recently, a SaaS platform that allows us to share our data with the world.

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