At ThoughtLeaders, we use data to put content in context. Our platform analyzes YouTube, podcasts, newsletter and blogs to uncover insights on the content that billions of people across the world are consuming every day. We have created an industry-leading marketing solution that uses data to illustrate the power and potential of digital content.
With our platform, we can see which partnerships are most successful, and use these patterns to help our clients make decisions that are powered by data rather than guesswork.
Content creation is at the heart of our origin story. We started as content creators with a passion project: a blog, that went on to spawn a newsletter, which eventually turned into a podcast. Once brands started to get interested, we realized the intrinsic relationship between great content and savvy branding. We launched ThoughtLeaders to help content creators like ourselves turn their side hustle into a sustainable business. From there, we built out a branded content marketplace, a media buying agency, a talent management service, and, most recently, a SaaS platform that allows us to share our data with the world.